PR and Events Specialist
Pontiac, MI Human Resources
Job Type

 City of Pontiac
 PR and Events Specialist

FLSA: Administrative exemption

Summary: An incumbent in this position is responsible for organizing, planning, coordinating, and conducting 

Activities to promote the City of Pontiac and events that take place therein. 


Supervision Received: Works independently under the broad general supervision of the Mayor 

Supervision Given: none 

Job Environment 

· City Hall

· Has regular, daily contact with personnel, and residents answering questions and solving problems. 

· Has access to public information files in the computer systems. 

· Errors could result in damage to or loss of information resulting in legal consequences to the City. 

· When representing the City at events outside of the office, the environment may include indoor or outdoor venues, which are subject to environmental conditions beyond the control of management. Noise levels may be elevated at some events. 



Essential Functions 

The essential functions or duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment of the position: 


• Manage inbound press inquiries, fulfilling image and sample requests and credit sheets 

• Facilitate an ongoing dialogue with key media contacts across home and lifestyle publications including print, broadcast, and online mediums to drive proactive and reactive press coverage. 

• Maintain a current database of media contacts organized by medium, location, and news beat. 

• Research and identify relevant contacts for targeted outreach. 

• With manager oversight, initiate the drafting of core press materials needed to generate press coverage including press releases.

• Support event production needs including special event coordination, product trafficking, briefing books, and staffing. 

• Maintain an ongoing awareness of trends in the press and social media landscape to help identify opportunities for brand partnerships.

· Monitor the media cycle daily and ensure internal teams are informed of industry, media, and thought leadership opportunities and awards. 

· Promote activities offered in the city. 

· Establish and maintain relationships with various groups, participants, and the public. 

· Establish and maintain relationships with media outlets. 

· Serves as a liaison between the City Hall and constituents. 

· Other duties as assigned


· Manage administrative duties including maintaining the team calendar to reflect key brand moments and timelines, invoice processing, and organizing on-site activities.

· Track, monitor, and report incoming press coverage on a daily + weekly basis and support monthly internal reporting and analysis of performance. 


· BA/BS in PR/Marketing/Journalism/Communications preferred 

· 1-2 years of PR, influencer marketing, communications, events, and/or marketing experience in a professional setting. 

·  Strong oral and interpersonal skills. Can communicate professionally, effectively, and concisely with ease. 

· Sharp writing skills. Has some experience drafting formal media-facing and executive-ready documents. 

· Excellent organizational skills and meticulous attention to detail. 

· Proven ability to juggle multiple tasks, prioritize your to-do list, be resourceful and complete responsibilities in a fast-paced environment. 

· Understand timelines and plan accordingly to meet deadlines. 

· Ability to adapt to changing situations and problem solve. 

· Experience with PR platforms including Cision and/or Trendkite 

· Experience with Photoshop (basic skills) Marketing

· Spanish preferred 

Physical Requirements 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. 

Minimal physical effort is required to perform work under typical office conditions. While performing the duties of this job, the employee is regularly required to sit and stand; must regularly lift and or move items up to ten pounds, frequently lift items up to 25 pounds, and occasionally lift or move items up to 50 pounds; be able to clearly hear constituents when speaking in person or on the telephone. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. 

This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer as the needs of the employer and requirements of the job change. 

The City of Pontiac is an Equal Opportunity Employer