Senior Product Marketing Manager
Fully Remote Austin, TX or Bay Area, CA Marketing
Job Type
Full-time
Description
 As a market leader in Mobile Application Security Testing, Kryptowire’s proactive mobile security solutions ensure a higher level of security and privacy for mobile apps and mobile devices. The Kryptowire platform provides automated vulnerability and compliance testing (OWASP, GDPR, and NIAP) for individuals, enterprises, and nations to ensure security, privacy, and compliance across life stages and end-user networks. We are looking for a Senior Product Marketing Manager who will be responsible for the development of product marketing materials for Kryptowire’s current and upcoming SaaS products and services. In this role, you will work closely with the VP of Marketing and our marketing partner agencies and play a crucial role in creating, implementing and reinforcing best practices and procedures. This will be the first product marketing manager hire on the Marketing team, and we are looking for someone to build out our product marketing strategy and content across all platforms. The Marketing team will continue to grow and evolve, and this early hire will play a key role in positioning and marketing our products, solutions and services. While there is a preference to finding someone who lives in or near Austin, Texas, or the Bay Area, California, Kryptowire is a company with employees spread all over the world and fully supports remote work and flexible schedules. While this role won’t require heavy travel, from time-to-time travel may be necessary to support internal meetings, meetings with our Silicon Valley-based marketing partner, trade shows and other industry events. We are a small and scrappy team, working in some of the best cities in the US and beyond, with a passion for Mobile Security-join us if you are excited about making an impact in a high-growth space! 


What you will do in this role:


· Collaboration. Work closely with Kryptowire’s sales, business development, product, and executive teams to identify opportunities, drive strategic product and service initiatives and report progress and successes.

· Content Creation. Responsible for creating, reviewing and editing content for the company’s products which will be published via company's websites and social media pages, and develop product messaging and materials that can be leveraged at events and in the field.

· Sales Enablement. Partner closely with the sales team to enable them to engage the customers throughout the selling process successfully, including product pitch decks, competitive analysis, and product materials for lead follow-up

· Web Development. Partner on the management of our professional website to ensure Kryptowire product content is well positioned has an edge in the market and a base for all long-term customers. Work to keep the website up to date with fresh content and imagery that will attract and engage visitors and support our SEO efforts.

· Events. Promote Kryptowire’s positioning and brand awareness through a combination of direct marketing activities related to planning and execution of physical and virtual events plus highly targeted direct selling promotions, merchandising, sampling and demonstration, experiential marketing, organizing roadshows and events, and virtual event planning and support.


Key Responsibilities Include:


· Act as a subject matter expert to internal and external stakeholders for the security products, services, and markets that you serve

· Define product market strategy and drive efforts for building product awareness into the market

· Work across teams to develop and provide content for website, collateral, public and analyst relations, trade shows, online marketing, customer stories, and more

· Represent the company at various speaking engagements and conferences as needed

· Deliver sales training and enablement and develop tools such as sales kits, ROI analysis, and messaging guides to enhance sales effectiveness 

· Participate in development & execution of go-to-market strategies, including development of core product positioning and messaging for targeted enterprise, commercial and vertical audiences 

· Conduct market research and customer feedback panels to understand customer experience identify opportunities for improvement

· Act as product expert through presentations & demos to customers and at events

· Develop deep expertise of competitive landscape and leverage and apply insights when developing product specific content

· Effectively communicate and present the product solution and value proposition, stay on top of industry technology trends.

· Working collaboratively in a team environment and independent.

Requirements

  

To be successful, we need someone in this role who has:


· 10+ years of product marketing experience in the cybersecurity industry, with some experience at a SaaS company

· Strong domain expertise of Mobile, App Security, Endpoint Security, and related cybersecurity markets—including primary vendors and industry trends

· Expert ability to translate complex technical capabilities into simple product messaging that can be easily consumed across multiple buyer personas

· Expert storytelling skills and experience creating product narratives and pitches

· Expert content creation skills across multiple mediums, including video, whitepapers, blogs, ebooks, infographics, product and solution briefs

· Ability to build end-to-end plans and manage execution across cross-functional teams

· Excellent written and oral communication/presentation skills, including ability to create and deliver effective presentations

· Advanced project management skills with the ability to manage competing deliverables and timelines

· Ability to analyze and enhance best practices, processes and procedures to improve efficiency and effectiveness

· Willingness to travel to industry conferences, customer visits, sales meetings, and other places, both in the U.S. and internationally

· Strong leadership, interpersonal, and collaboration skills