Director of Brand Marketing
Fully Remote Remote Worker - N/A Marketing
Job Type
Full-time
Description

Whisker, formerly known as AutoPets, is the maker of Litter-Robot, Feeder-Robot, and Litterbox.com. At Whisker, we believe pet parenthood can always get better. 

As leading innovators in pet tech and refined pet accessories, we work tirelessly to solve problems and deliver smarter insights for pet parents while enriching the lives of pets. Whether it’s a self-cleaning litter box that automates scooping, an automatic feeder that helps pets develop healthier eating habits, or a modern cat tree that delights both humans and felines, we strive to deliver better solutions for consumers while transforming pet care along the way. To us, having a pet is the best thing ever. At Whisker, life together just keeps getting better.

Whisker is based in Auburn Hills, Michigan and Juneau, Wisconsin with 350+ passionate team members. 

What You’ll Do:

The Director of Brand Marketing  will focus on three major areas: Brand Management and Marketing, Go-To-Market (GTM) planning and execution, and Marketing Operations (MarOps). You will oversee DTC day-to-day marketing activities, across funnel phases and channels, including digital and brand, design and deliver annual brand and demand planning, quarterly GTMs, brand lessons & insights and monthly KPI reporting with the VP, Marketing and create compelling brand stories for our masterbrand Whisker and key product lines, such as Litter-Robot, that bring the brands and products to life, increase consumer perceived value and brand equity and guide our creative and content.

What You’ll Bring:

  • BA in Marketing, Statistics, or Communications or equivalent.
  • 7+ years of experience in DTC marketing, leading multi-product and multi-channel campaigns
  • Brand management experience for a digital business
  • Hands-on expertise with core DTC acquisition channels, such as Facebook Ads, Google Ads and Influencers, and deep understanding of retention channels and web marketing
  • Experience managing creative and media plans, having a deep understanding of the consumer marketing funnel
  • Passionate about consumer insights and understanding consumer audiences
  • Comfortable working collaboratively across multiple departments
  • Exceptional multi-tasking skills and ability to see the big picture
  • Detail-oriented, organized, accurate, and articulate
  • Position is remote or in Auburn Hills
  • A passion for pets!

Not Required but nice to have!

  • P&L responsibility for a national brand, digital native 

Benefits & Purrks: 

Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the “why”, and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow’s pet products—plus a whole lot of extras. You will also be provided with:

  • Premium Medical/Dental/Vision insurance
  • Life Insurance
  • PTO
  • 14 Paid Holidays
  • Paid Parental Leave
  • 401K with 4% Match
  • Flexible Work Arrangements
  • Top of the line equipment 

Statement of Inclusivity: 

We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.