Content Marketing Manager
Job Type
Full-time
Description

When the unexpected happens: an injury, an illness, an accident, the healthcare professionals that diagnose and treat these issues need tools they can rely on. That’s where Block Imaging comes in. If you’re looking to join a team that not only provides a positive work environment but also creates a real-world impact, the Block Imaging team is worth your consideration.


We are a Michigan-based company that buys, sells, and refurbishes medical imaging systems worldwide. We also stand by these products with replacement parts and field service and fill interim needs with mobile imaging systems. Right now, we are accepting applications for the role of Content Marketing Manger, out of our Holt, MI facility on a full-time basis.


Why Block Imaging?

More than a job

Because Block Imaging supports physicians with diagnostic and imaging equipment, the quality of our products and services have a direct effect on improving, or even saving, the lives of patients.


Work/life balance

Leadership at Block Imaging places a high value on creating work/life balance for our team members. A healthy balance is a win for your home life and the work you do!


Training

We know great candidates come our way from many backgrounds. If you’ve never worked in the medical industry before, Block Imaging encourages professional development! We’re open to building on your related experience with training.


Values

We strive to be an environment built from our core values: Integrity- saying what we mean and doing what we say. Growth- constantly getting better, taking risks, and moving forward. Honor- recognizing everyone’s inherent worth and treating them with respect. Together- desiring to help one another as a complete team.


General Job Description:

The Content Marketing Manager will take Block Imaging’s content strategy to the next level, building upon Block Imaging’s rich 10-year content marketing history. We’re looking for a seasoned marketing pro to take the reins of our Learning Center and website content with a focus on improving SEO results, developing new content targeted to our customer personas, and maintaining/repurposing existing content.  Building relationships with team members across the organization and developing a deep understanding of the diagnostic medical imaging industry and the technical aspects of medical imaging systems will be key to succeeding in this role.  


Objectives:

  •  Act as the owner of the Block Imaging Learning Center blog, sourcing content from team members throughout the company, publishing new content, and refreshing existing content   
  • Improve SEO keyword rankings  
  • Craft error-free, grammatically correct copy that embodies the Block Imaging brand voice 
  • Communicate content plans with marketing team members, collaborating to develop content distribution plans  
  • Report on the performance of content marketing efforts (website traffic, SEO rankings, leads generated, etc.) 

Essential Functions: 

  •  Work with sales, leadership, and other internal subject matter experts to gather content topics, conduct interviews, and proof content for technical accuracy  
  • Write, edit, publish blog articles, website content, and email newsletters  
  • Optimize new and existing content to improve SEO rankings 
  • Refresh existing blog content to keep all content up-to-date and relevant 
  • Creating premium content (e-guides, white papers, etc.), collaborating with team designer 
  • Work with marketing team members to develop a distribution plan for new and repurposed content 
  • Monitor content performance metrics using Google Analytics, Google Data Studio, and HubSpot metrics 
  • Manage external video agency, schedule video shoots with Block team members and review and provide feedback on video drafts  

Day in the Life: Here is a video you can hear directly from our team members sharing a little more about their experience at Block Imaging. 

Requirements

Education: BA/BS degree or equivalent working experience  

Work Experience: Minimum 3-5 years of experience in a similar role creating professional marketing content   

 

Skills: 

  • Excellent copywriting skills  
  • Ability to set and meet goals, meet deadlines, and organize work to be completed in a timely manner 
  • Ability and desire to learn about the technical nature of medical imaging systems  
  • Proficient in Adobe Creative Suite, Microsoft Office, Google Analytics 
  • Experience using a content management system (HubSpot, WordPress, etc.) to publish blog content  
  • Capable of building positive working relationships with team members, customers, and vendors 
  • Strong knowledge of SEO best practices and experience optimizing content for SEO performance 
  • Ability to translate digital marketing performance metrics into actionable insights 
  • Experience creating videos is preferred  

 Benefits and Perks: We live out our mission, People Matter, through the care and benefits we provide our team.

  • Health, Vision, Dental & More: Competitive insurance coverage including - medical, dental, and vision coverage.
  • Paid Time Off: Full-time team members start at 16 days of PTO and receive two “people matter” days for volunteering in your community.
  • Profit-Sharing: Quarterly bonuses to team members based on meeting company profitability goals.
  • Investment Plan/Budgeting: 401(k) investment planning with a variety of options for deferrals and an annual company contribution, along with financial planning tools and training.
  • Tuition Assistance: Split the cost of approved tuition expenses up to 50% up to $1,000 starting at 90 days and increasing to $2,500 after two years.
  • Paid Parental Leave: Up to three weeks of paid parental leave following a qualified Family and Medical Leave Act (FMLA) qualified and approved leave.
  • Environment: Casual dress, BBQs, holiday parties, book clubs, lunch-and-learns, and many more community-driven opportunities to bond as a team and grow as an individual

Block Imaging is an Equal Opportunity Employer