DIRECTOR, PUBLIC RELATIONS & COMMUNICATIONS
WFH Flexible Santa Fe, NM
Description

Purpose: To create and promote corporate identity and mission through external communications.

Location: Remote friendly.

 

Meow Wolf is a social impact art project that fuels a business, and a business that fuels a social impact art project. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration. 


The Director of Public Relations & Communications will oversee Meow Wolf’s external communications. This insanely talented individual will build our awareness with national and international communities. 


As Director of Public & Communications, you must have a proven ability to create strong press strategy, messaging, newsworthy events and pitches, story ideas, and follow through with pitch leads and creative digital execution. If you are a strong and seasoned public relations professional, highly connected and energetic, and ready to take your career to the next level in the multiverse, we would love to meet you! 


You will play an integral role in maximizing Meow Wolf’s presence on a variety of channels as well as cultivate and maintain relationships with the media and influential professionals.

 

How you will do it…

  • Develop and execute a strategic communications plan across all Meow Wolf brand initiatives, including Meow Wolf exhibition positioning and expansion, key business messages, national and international awareness, artist and creator storytelling, social impact, and key announcements.
  • Support writing and positioning of both internal and external messaging, including employee announcements and executive communications.
  • Develop earned media channel partnerships to support Meow Wolf’s growth objectives. 
  • Begin to grow brand awareness both domestically and internationally through earned media strategy in the open & planned Meow Wolf locations (Santa Fe, Las Vegas, Denver, and beyond).
  • Work closely with location based operational departments on marketing promotions, community sponsorships, and events
  • Mentor local PR managers (dotted line management) for local and regional press and activations.
  • Manage our national public relations agency to ensure both proactive and reactive earned media opportunities are as strategic and optimized as possible.
  • Proactively seek out opportunities for brand building and visibility through national and international awards, conferences and speaking engagements, and other distinctions.
  • Represent the company at high profile events, conferences, and other activities; train and build presentations for executive and leadership staff present at other conferences and high-profile events.
  • Manage media training for employee representation at events, conferences, and press.
  • Write press releases and prepare talking points for employees and spokespeople throughout the company for conferences, events, and interviews.
  • Manage production of presentations by employees at events and conferences.
  • Cultivate and maintain relationships with media and influential professionals.
  • Ensure brand consistency in all marketing efforts; Manage sensitive issues to maintain company’s good reputation.
  • Organize PR and community events when needed.
  • Track media coverage and report on PR campaigns’ results.
Requirements

To be successful in this role…

  • You possess strong communication, management, organizational, and writing skills along with media relationships across entertainment, travel, tourism, culture, and business press.
  • You have proven success with national and ideally international brand building through communications and earned media representation. 
  • You demonstrate top notch written communications skills (from press releases to talking points to presentations) a strong sense of quality and a creative mind set.
  • You possess strong and effective interpersonal skills.
  • You have created strong press strategy, corporate messaging, newsworthy events and pitches, story ideas and follow through with pitch leads and creative digital execution.
  • You have effectively established relationships with national media and the personality to maximize these contacts.
  • You are a self-starter that can multitask, prioritize and work in a fast-paced, ever-changing environment.
  • Proficiency in leveraging public relations tools, social media networks and related monitoring tools.

What you will bring…

  • You bring 10 to 15 years of  experience in marketing, communications and/or public relations.
  • You have a BA in Journalism, Marketing or Communications or equivalent experience in public relations, journalism and/or marketing communications. MBA preferred.

Work environment & physical demands…

  • This is a full-time position, averaging 40 hours a week –Monday to Friday. Occasional evening and weekend work may be required as job duties demand.
  • This position does require supervisory responsibility.
  • This position works in a professional office in Santa Fe, NM. This position has flexibility to work remotely from home when not needed on site or location.
  • Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
  • While performing the duties of this job, the employee is regularly required to stand, walk, see, and talk or hear. The employee frequently is required to sit and use hands to finger, handle, or feel. 
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 
  • Some travel may be required at times. Up to <25% out of state exhibition travel required (Santa Fe, Vegas, Denver, etc).
  • All employees will comply with company and OSHA standard workplace safety protocols. 
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

You will get to know Meow Wolf by…

  • Taking a deep dive into departmental inner workings and reviewing project goals.
  • Exploring Meow Wolf Origins.
  • Attending Immersiversity
  • Reviewing Meow Wolf’s Employee Handbook.

Are you…

  • Collaborative and with exceptional communication and relationship building skills?
  • Highly organized with the ability to prioritize multiple tasks while demonstrating excellent time management?
  • Able to exhibit professional judgment and decision-making skills?
  • Creative in your approach to problem solving with the ability to identify process improvement opportunities?

If you answered ‘YES’ to all of the above, then what are you waiting for? APPLY MEOW!



JOIN MEOW WOLF 

The organization is comprised of individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. Every role is a vital component and thereby essential in creating exhibitions that will serve as anchors, borne in deep radical collaboration with local artists and communities, thus fueling our social impact initiatives. Each hire allows us to enhance our surrounding communities and the true source of our creativity, reputation, and vitality.


Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.


Our four areas of impact are:

  • Respect for Creative Communities
  • Respect for Collaborating Artists
  • Respect for our Environment
  • Respect for our Employees

BENEFITS

The choices we make concerning our benefits during enrollment periods are among the most important we select for ourselves and our families. As part of the total compensation package for full-time employees, Meow Wolf offers a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks.  

  • Medical Insurance options: PPO & HSA
  • Dental & Vision Insurance
  • Company Paid Life Insurance Policy & Long-Term Disability Coverage
  • Voluntary Short-term Disability & Critical Illness Policies
  • Company Paid Employee Assistance Program
  • Paid Parental Leave for 6 weeks
  • Discount off Meow Wolf Gift Shop Merch
  • Admission to Meow Wolf attractions for employees and guests
  • 401k Retirement Plan
  • And more benefits specific to the location of the role

Please visit www.meowwolf.com/careers for more information.


COME AS YOU ARE

Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.