SEO Content Strategist
Fully Remote Remote Worker - N/A
Description

THE COMPANY


Archer Education partners with colleges and universities across the US to help them reach further, recruit smarter, and grow faster through targeted digital enrollment marketing solutions. If you’re looking for a meaningful career, where you’ll have the freedom, flexibility, and support to thrive – all while having fun and working with some pretty awesome people, then Archer Education might be right for you. Archer offers a competitive salary, excellent benefits, referral bonuses, tuition reimbursement, and a fun, casual work environment. 


Since 2007, Archer has developed a reputation as innovative, dependable, and always willing to go above and beyond for our partners. As we grow, it is more important than ever that we focus on these areas, and doing so requires amazing people who also are innovative, dependable, and willing to go above and beyond. We are a culture that values experience and knowledge, and we need someone who can make an immediate impact and help us continue delivering a high-quality experience that exceeds expectations.


THE ROLE


The SEO Content Strategist is a driving force behind Archer’s client success by developing quarterly SEO & content strategies that help achieve SEO and inbound goals, including driving organic traffic, engaging prospective students, and inspiring conversions. Beyond initiating content development, the Content Strategist analyzes and audits current content to identify potential content gaps and keyword opportunities while executing on-page SEO. The Content Strategist reports to the Director of Inbound Marketing. 


This is a full-time remote role. 


THE RESPONSIBILITIES

  • Ownership of quarterly content strategies 
  • Goals of strategies: 
  • Increase Qualified Organic Traffic
  • Boost SERP Rankings
  • Develop Engaging Link Building Assets 
  • Assist SEO team with elements of account management to grow client management skills 
  • Client Communication & Reporting 
  • Collaborate with Director of Inbound and team on maintaining and growing owned and operated properties 
  • Ongoing blog and strategy optimization efforts to meet campaign objectives, including execution of blog audits, keyword development, content audience research, link building opportunities, interlinking strategies, and other content and SEO recommendations  
  • Demonstrate resourcefulness and the initiative to produce content strategies and client communications around organic search knowledge and recommendations to develop and deliver a clear strategic vision to each client.
  • Collaborate with the Content Team and other subject matter experts as necessary to provide best practice optimizations for SEO-driven content deliverables including but not limited to, comprehensive guides, shareable assets, core pages, blogs (new and refreshed), etc.
  • Contribute to the development of departmental processes and deliverables.


THE REQUIREMENTS

  • Bachelor’s degree.
  • 2+ years of related experience required.
  • Comprehensive knowledge of Content Strategy
  • Thorough knowledge of SEO Fundamentals
  • Thorough knowledge of Ahrefs & SEM Rush
  • General knowledge of Google Analytics & Search Console 
  • Thorough knowledge of Digital Communication 


THE BENEFITS


At Archer, we believe empowered employees have the most fun and do their best work, so we strive to offer a competitive benefits package to allow just that. Our comprehensive benefits package includes medical, dental and vision plans, as well as paid time off and sick days. Here are just a few more of the benefits you’ll receive as an Archer team member.

  • Invest in your future: 401k plans and a full contribution match up to 4%.
  • Prioritize your family: Up to 12 weeks of parental leave with 6 weeks paid, following the birth, adoption, or foster care placement of a child.
  • Never stop learning: Receive up to $5,250 per year in tuition reimbursement for continuing education.
  • Balance work and life: We offer a flexible working environment and schedule that empowers you to do your best work. Our teams work across all time zones in the US. 


OUR COMMITMENT TO DEI


Archer recognizes and values the contribution of people with differences in capabilities, experience, and perspectives. Diversity encompasses gender, age, experience, education, ethnicity, religious and cultural backgrounds as well as other dimensions such as lifestyle and family responsibilities. 

At Archer, we are committed to:  

  • A workplace which is free from discrimination, harassment, and bullying 
  • Treating employees, vendors, and clients fairly and with mutual respect 
  • A workplace culture that is inclusive and embraces individual differences 
  • Equal employment opportunities based on ability, performance, and potential 

Archer Education is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.


Archer Education makes hiring decisions based solely on qualifications, merit, and business needs at the time.


Visit archeredu.com to learn more.