Content Creation Coordinator

We are seeking a full-time Social Media Content Creator Coordinator to execute marketing strategies for Trellis brands, including Eastern Market Brewing Co and Ferndale Project. The role will be responsible for creating and producing videos and photos (for web, social, website, and events), writing copy, and responding to posts, online reviews, and customer service inquiries. The Content Creator will attend brand events on-site capturing candid experiential content.


  • Develop and identify opportunities for the content calendar
  • Manage Facebook and Instagram (and additional platforms, TBD)
  • Engage with customers on social media regarding questions/inquiries within 24 hours
  • Respond to customer reviews on digital platforms
  • Stay current with trends in the social media marketing industry
  • Seek out and maintain collaborative opportunities with community partners
  • Maintain Instagram, TripAdvisor, Google and Yelp accounts (and others as needed)
  • Create and manage Email Campaigns across all brands
  • Analyze and research how to enhance our email/digital marketing opportunities
  • Take and edit photos and videos for, but not limited to, beer releases, merchandise, staff, lifestyle, and product shots, media, and events
  • Assist with the creation of weekly newsletters with a focus on growing the subscriber base
  • Track key social media metrics and provide recommendations based on insights
  • 2+ years of professional experience
  • Demonstration of relevant branded social media accounts
  • Video & photo editing capabilities and reel/portfolio
  • Demonstrated copywriting skills, and the ability to flex tone for different brands
  • Deadline driven
  • Strong organizational skills
  • Ability to respond to social media comments or questions within 24 hours
  • Ability to travel to multiple company locations within Metro Detroit for events, including nights and weekends to document event experience
  • Extremely accurate and efficient at writing with the ability to flex tone for different brands
Salary Description