Manager, Marketing
Sydney, Australia
Description

Do the world some good using your strategic Marketing skills to drive traffic and engagement with our website and social pages.


About us


Our mission is to “Eliminate the Idea of Waste". Operating in 22 countries, TerraCycle is a global innovator in the circular economy, specialising in recycling hard-to-recycle materials. Our programs collect and recycle almost any waste stream, including beauty packaging, babies' nappies, cigarette butts and chewing gum, which we then turn into new products - like the world's first shampoo bottle made from beach plastic.


As a social enterprise, we drive positive change by partnering with some of the world’s largest corporations such as L'Oréal, P&G and Colgate to transform the collected packaging into new products like outdoor furniture, playgrounds and park benches.


The Role


We are seeking a detail-oriented Marketing professional with experience in content management for digital platforms. You will be responsible improving engagement with our TerraCycle brand, leading a small team of support staff including a Graphic Designer and Copywriter. This is a unique role for a resourceful and driven individual looking to develop, execute and manage marketing initiatives for a worthy cause.


This is a permanent, full-time position reporting into the Head of Marketing and Communications.


You will be responsible for:


TERRACYCLE BRAND

  • Developing and implementing marketing strategies to drive brand engagement across Australia and New Zealand
  • Working with PR Manager and Head of MarComms to create TerraCycle campaigns from ideation to execution
  • Creating and scheduling social media content and ads and evaluating the effectiveness and ROI of campaigns

DIGITAL PLATFORM MANAGEMENT

  • Complete ownership of the TerraCycle website, including liaison with our Global and IT teams to address issues, UAT for web development, monitoring content effectiveness and user experience
  • Conducting ongoing reviews of websites, identifying areas of improvement relative to traffic conversion, sales generation, and overall user experience
  • Creating and executing SEO initiatives with continuous analysis and reporting across platforms
  • Supporting eComm and Brand Marketing teams to promote brand materials across our platforms (EDMs, socials and website), ensuring alignment with our global brand guidelines
  • Analysing market trends to adapt strategy and report as needed to our global team

CONTENT MANAGEMENT

  • Overseeing creation of digital and print content for web campaigns and/or in-person events both for TerraCycle and our clients by the Graphic designer and Copywriter
  • Overseeing and supporting management of the content calendar by the Copywriter
Requirements

  

You’re a skilled marketing all-rounder looking to use your communication and digital marketing skills to engage customers to be sustainable consumers.

  • Qualifications in marketing, communications or a related field.
  • 2-5 years’ experience managing social media or digital marketing platforms
  • 1-2 years’ experience in a people management or team leader role
  • Excellent writing and content development skills across multiple mediums
  • Demonstrated ability to identify market opportunities and develop execution strategies
  • Experience with account administration for LinkedIn, Instagram, Facebook, Twitter, Hubspot, Wordpress or similar will be highly regarded
  • Experience with Google Analytics, Google Search Console, Tag Manager preferred
  • Demonstrated understanding of social media best practice
  • A demonstrated interest in sustainable/green business

Please be aware that proof of vaccination will be required in line with our COVID vaccination policy.


What we offer

  • Entrepreneurial start up environment with strong growth opportunities
  • Annual bonus gift
  • Flexible work hours
  • Summer Fridays, half-day off – compressed working week throughout summer months
  • 2 paid volunteer days off per year
  • 2 working from home days per week
  • Vegan/vegetarian lunch provided at the office
  • Happiness manager-led regular social activities
  • Dog friendly office
  • Casual dress code
  • Mental health sick days 
  • Endless recycling options!

To Apply

Submit your CV with your work experience and a brief cover letter explaining your interest in working with TerraCycle.