Marketing Communications Specialist
Description

The Boston Convention Marketing Center (BCMC) is seeking a Marketing Communications Specialist to engage target audiences across multiple platforms and media types to support the sales and marketing of the Boston Convention & Exhibition Center (BCEC), the Hynes Convention Center (Hynes), and The Lawn On D. The ideal candidate is an excellent writer with a keen eye for design. They will develop content for our website, blog, social media, sales collateral, advertising, public relations, and other marketing communications, delivering a consistent and engaging message across various platforms (print, social, email, video, infographics, etc.) in integrated marketing campaigns. This person will also contribute to the day-to-day operations of the Marketing & Creative Services Team, helping to field marketing requests and provide general administrative support. This person must have experience working collaboratively and proactively to deliver impactful campaigns and be skilled at managing multiple projects at a time.


The BCMC is a joint effort of the Greater Boston Convention & Visitors Bureau (GBCVB) and the Massachusetts Convention Center Authority (MCCA) to market and sell the BCEC, the Hynes, and The Lawn On D. Employment is with the GBCVB.


Responsibilities include:

  • Produce high-quality blog articles, web copy, email marketing campaigns, video scripts, white papers, press releases, case studies, and more, implementing SEO best practices where applicable.
  • Stay up to date with the latest industry trends and customer challenges to build a more effective content library.
  • Continuously measure performance and improve content leveraging data from Google Analytics, HubSpot, and other analytics tools.
  • Develop and manage the social media strategy and editorial calendar for Signature Boston and The Lawn On D, working in collaboration with the BCMC’s marketing design team. Coordinate social media coverage of events at the BCEC, the Hynes and The Lawn On D. 
  • Manage website content for SignatureBoston.com and LawnOnD.com to ensure that the sites stay current. This includes oversight of client marketing tools such as the Meeting Planner Toolkit and Meeting Planner Alerts. 
  • Develop content for sales collateral, client presentation materials, and marketing reports.
  • Build relationships with external partners, customers, industry professionals, and journalists.
  • Work closely with other BCMC, MCCA, and GBCVB departments to effectively articulate our core offerings and the benefits of hosting an event in our facilities, as well as position Boston as a premier convention destination.

Position Details:

  • The Marketing Communications Specialist is a full-time, Monday through Friday position;
  • This is an in-person position. The BCMC offers work-from-home Fridays, subject to change in the future. Fully remote options are not available.
  • COVID-19 considerations: All staff are required to submit proof of having received a COVID immunization.


Requirements


  • 3-5 years of B2B/B2C marketing communications experience.
  • A bachelor’s degree from a four-year college or university in marketing, communications, public relations, or a related field.
  • Demonstrated experience in writing to a target audience with a clear and distinct voice. 
  • Experience in developing content across marketing channels including print, digital, and video.
  • Demonstrated project management experience.
  • Experience with email automation.
  • Strong collaboration and organizational skills.
  • Skilled in producing attractive content that applies brand guidelines.
  • Team player comfortable owning projects while collaborating with other team members, such as coordinators and interns, to assist in generating content for campaigns.
  • Proficiency in Microsoft Office Suite with experience in using Adobe Creative Suite, Canva, Vimeo, HubSpot, Mailchimp or similar e-mail/content marketing platforms.
  • Work samples are required.


GBCVB offers a comprehensive benefits package including health and dental plans, 401(k), vacation, PTO and sick time, company-paid life and disability coverage, flexible work arrangements, and an exciting, collegial work environment. 


To apply, please submit a cover letter detailing specific qualifications for the position and salary expectations as well as a resume.


GBCVB is the primary private sector marketing and visitor services organization charged with the development of meetings, conventions, and tourism-related business. Comprised of over 1,200 member companies in Boston, Cambridge and across New England, our goal is to enhance the economy of the region. GBCVB is a not-for-profit, membership-driven sales and marketing organization.   


GBCVB is proud to be an equal opportunity and affirmative action employer. We value diversity and are committed to creating a workplace that reflects this commitment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.