Data Architect 5 - Marketing
Atlanta, San Francisco Engineering
Job Type


Who We Are

Bakkt is a trusted digital asset platform that enables consumers to buy, sell, store, send and spend digital assets. Bakkt’s platform, is available through the Bakkt App and to partners through the Bakkt platform.   Bakkt was founded in 2018 with a unifying vision: to connect the digital economy. We power commerce by enabling consumers, businesses and institutions to unlock value from digital assets.

Digital assets – which include cryptocurrency, loyalty and rewards points, gift cards, in-game assets, and non-fungible tokens, or NFTs, which are unique digital assets that are not interchangeable – comprise a growing $1.6 trillion marketplace. We are unlocking new ways to participate in the digital economy for consumers, businesses, and financial institutions. We accomplish this by expanding access to and improving liquidity for digital assets. 

Since our inception, we have hit a number of milestones, working behind the scenes to build a platform worthy of our vision – lowering barriers of entry into cryptocurrency, launching partnerships with some of the world’s premier brands and adding value to consumers’ digital assets by making their rewards and loyalty programs more compelling.

Bakkt acts as a profound bridge connecting the digital ecosystem and sitting at the intersection of crypto, loyalty and payments. Our platform enables consumers to leverage their digital assets – from cryptocurrency, to select loyalty points, gift cards and merchant offers – in new and exciting ways. It also enables companies & merchants to access all these capabilities, extending engagement with their customers, creating moments of delight while broadening the appeal and daily use of their loyalty and rewards programs. Now, let’s get to the real reason why you’re here – how we can work together. 

The individual will be responsible for leading all Martech discussions, design, Architecture and implementations with product, business, Vendors & technology teams using relevant technologies from Google Cloud Platform, Google Marketing Platform, Google Customer Platform, Big Query, AI & ML platform including data services to build and manage Martech & Customer data platform that will drive personalization, digital marketing, CRM & loyalty. Other responsibilities & skills include


  • Manage all aspects of marketing data lifecycle (Ingestion, store, aggregation, transformation, and reporting). 
  • Engage in building and managing Customer data platform constituting Customer 360 that is foundational to advanced analytics and personalization.
  • Create and deliver meaningful analytics and reporting to monitor and show progress to Marketing Operations, Product and Business needs
  • Build and scale services infrastructure that exposed data to other systems (website) and third parties
  • Architect and Design Cross platform, Mobile API driven marketing data collection and activation and attribution for iOS and  Android platforms
  • Maintain knowledge of industry best practices in  Digital Marketing, Cookie degradation, Compliance and Consent based marketing and trends in new technologies i.e., IDFA, AAID, GDPR, CCPA      etc.,
  • Work effectively using scrum with multiple team members to deliver analytical solutions to the business functions.
  • Perform production support and deployment activities

  • 5-8 years of Marketing technology driven software  development or industry experience with ability to contribute to an end-to-end architecture and solution overview using multi cloud Google Cloud Platform (GCP), Azure, Adobe Cloud platform technology tools
  • Experience in working with/on data platforms, including data & analytical systems, infrastructure components, ETL/ELT and reporting/analytic tools, environments, and data structures.
  • Familiarity with multi cloud computing i.e., Azure, GCP, Adobe etc.
  • Experience in Big Data, information retrieval, data mining, or Machine Learning.
  • Experience in working on Google compute engine and App Engine
  • Experience working with marketing data structures using Google Cloud Storage, Cloud SQL, GCP Cloud Data Flow, Google Cloud Data Prep, BigQuery & Compute Engine, Cloud Big Table, Cloud CDN for Google Marketing & G Suite.

­Bakkt is devoted to having diversity in its workforce and is proud to be an equal opportunity employer. Bakkt does not make any employment decisions based on race, color, religion, sex, national origin, veteran status, disability, age, sexual orientation, gender identity of any other characteristic protected by law. Must successfully pass a post-offer background check and drug screen.