Brand Director
Job Type

Are you a sales and marketing guru with proven experience taking a brand(s) to the next level? Do you have a passion for history, hospitality, and authenticity? Ready to join a driven team in a unique and rapidly growing organization with virtually limitless untapped opportunity?  Read on!

Basic Function:

The Brand Director is responsible for creating and executing the strategic annual marketing plan based on international marketing perspectives and data, including channel, trade, consumer, and category trends, overseeing annual marketing budgets for the internal hospitality experience at all Journeyman locations and for external distribution. 

The Brand Director will oversee all opportunities for expansion and partnership that cultivate brand development, exposure, and loyalty—with an assurance that the plans result in achieving financial objectives. This role works closely with ownership, internal departments, influencers, agencies, and trade partners to build Journeyman into a profitable and highly recognized global brand. 

All team members must uphold and embody Journeyman’s Core Values and align with the organization’s Core Focus.  

All team members must uphold and embody Journeyman’s Core Values and align with the organization’s Core Focus. 



No challenge is too great.  

Goals worth pursuing are never easy and perseverance and determination are essential to success.  

There is no substitute for time and effort and good things will come from those efforts.  


The pursuit of excellence is lifelong and mastery is an illusion.  

Joy is in the daily work and the pursuit of excellence, not a final destination.  

A focus on continual improvement and doing our best.  


Treat every customer with the mindset that they are the business’ first-ever customer.  

Treat customers with authenticity, kindness, warmth, care, and friendliness. Be engaging, helpful, and willing to offer a magical experience.  

Be available and provide timely responses in all capacities.  

Extend this mindset to our vendors, suppliers, partners, and especially our fellow employees, never taking any of them for granted.  


Take pride and ownership in your work.  

Engage and actively participate in your work and company activities. 

Be a positive force in the workplace, creating a culture of positivity.  

Extend common courtesy to yourself, employees, and guests.  

Evangelize and promote the company and brand.  


  • Our Purpose: to create a shared legacy.  
  • Our Niche: creating great memories for life experiences.  

We believe hard work and dedication deserve to be rewarded. To that end, we provide a comprehensive benefits and incentives package.

Here’s a peek at what you will receive as a Journeyman employee:

  • Outstanding Growth Opportunity!
  • Paid Time Off
  • 401(k) with Employer Match available on Day 1
  • Medical, Dental, Vision, Life, and Supplemental Insurance Options
  • Free Monthly Bottle of Spirit (21+)
  • Loyalty Incentives (ask about our 5-Year Bottle Reward!)
  • 25% Employee Discount
  • Monthly Employee Tour with Owner/Founder, Bill Welter
  • Annual Employee Putting Competition
  • 3 Annual Employee Parties


  • Communicate and reinforce key brand priorities with all markets. 
  • Manage all brand, marketing, and product refreshers. 
  • Lead Marketing and Sales in the development and execution of strategic global brand-building plans including yearly activity calendars and budgets. 
  • Ensure activation aligns with activity calendar and strategic brand priorities. 
  • Ensure alignment in channel strategies and SKU prioritization. 
  • Execute collaborations and partnerships with like-minded brands that further the Journeyman mission and help achieve financial and branding goals. 
  • Play a critical role in growing Journeyman domestically and internationally, consistent with the company’s overall strategy. 

The above list of essential job functions describes the general nature and level of work being performed in this job. It is not intended to be an exhaustive list of all duties, and additional responsibilities may be assigned, as required, by the owner. 




  • Excellent organizational and communication skills. 
  • Ability to carry out detailed written or verbal instructions independently and be self-motivated. 
  • Ability to use logical or rational thinking to solve problems. 
  • Attention to detail and working knowledge of managing to an approved budget. 
  • Ability to perform light physical work; may be required to lift up to 30 pounds of force occasionally, up to ten pounds frequently and up to five pounds constantly, performing such activities as bending stooping, kneeling, crouching, climbing, reaching, standing, walking, pushing, pulling, lifting, and grasping for up to five hours without sitting.  


  • Work habits include regular attendance, teamwork, initiative, dependability, and promptness. 
  • Ability to work flexible schedule to include some weekend days.  


  • B.A. in Marketing, Business, or relevant field. 
  • Minimum of 3 years of national marketing experience. 
  • Minimum of 3 years of national brand management experience. 
  • Minimum of 3 years of hospitality experience. 
  • Minimum of 3 year of retail experience. 
  • Proven success in brand-building, development, and growth in the spirits field. 
  • Budgeting, planning, and/or financial analysis experience. 
  • Familiarity with an Entrepreneurial Operating System (EOS) is a plus. 
  • Working knowledge of market research techniques and databases. 
  • Prior experience with MS Office, Adobe Suite, SEO, and project management software. 
  • Proficient in Word, Power Point, Outlook, Excel, and Teams. 
  • Knowledge of general business administration practices and procedures. 


  • Works in an administrative business office.   
  • Potential exposure to equipment movement hazards and repetitive motion syndromes if proper safety procedures are not followed. 


  • Must be 21 years of age or older  
  • Must hold a valid driver’s license 
  • Must be authorized to work in the United States