Digital Strategist
Description

  

The Digital Strategist will utilize his or her understanding of the full user journey and digital marketing channels to develop digital strategies for MarketPlace’s B2B and B2C clients in the human and pet nutrition and wellness spaces. As a member of the Media Team, the person in this role will work in collaboration with the Media Director, strategy team, and creative department to align digital strategies with overarching brand strategies. 


Primary Job Functions 

Develop digital strategies that encompass the full user journey, inclusive of awareness, engagement, lead generation, cultivation, and conversion activities 

Collaborate with the Media Director, Brand Strategists, Creative Directors, writers, developers, and other team members to understand client brand strategies

Establish and track against key performance indicators, maintaining accountability for campaigns from expectation-setting to end-of-campaign reporting 

Propose third-party media budgets necessary to achieve client goals 

Define creative asset needs (such as writing, video, design), requirements, and best practices, and communicate them to team members

Utilize data-driven insights to identify opportunities to achieve goals more effectively

Lead dialogue about digital strategies with the internal team and clients, pitch digital projects, and participate in new business calls

Requirements

 Keys to Success

• Clear, concise written and verbal communication

• Excels in a fast-paced team and deadline-oriented environment

• Eager to understand the industries we serve and the common audiences we speak to (B2B and B2C) to identify motivators and behaviors, and apply that knowledge to achieve campaign goals

Remains current on changing digital landscape and interested in understanding new tactics and channels 

• Independently drives projects and processes forward


Ideal Candidates 

• At least eight years of professional experience at an advertising or media agency or similar working environment

• Strong promotional and technical background with a deep understanding of digital advertising and channels

• Hands-on experience with 2-3 of the platforms below and a conversational knowledge of the others: 

o LinkedIn 

o Google Ads 

o Website strategy 

o Instagram 

o Facebook 

o SEO 

o Email 

o Amazon storefronts, EBC, and Marketing Services

o Shopify (D2C)