This position is located in Cary, NC. This is not a remote position.
Responsibilities include but are not limited to:
•Develop and implement client marketing strategies to drive commercial objectives
•Support and oversee execution of marketing strategies and tactics through multiple channels with a strong emphasis on digital media
•Support new business development, including prospecting efforts, outreach communications, solution ideation, and pitch participation
•Provide thought leadership to clients and internal teams
•Foster innovation in thinking and client deliverables
•Collaborate with internal teams (Behavioral Services, Account Services, Creative Services, and Project Management) to develop coordinated plans to drive client objectives
•Develop metrics and key performance indicators to ensure quality, timeliness, and cost-effectiveness
•Implement plans with a focus on results and impact
•Minimum of 10 years of business experience, preferably with some agency experience
•Minimum of 5 years of healthcare marketing or communications experience.
•Demonstrated career progress focused on expanding engagement and driving innovation
•Bachelor’s degree, preferably in marketing or a related business field
•Experience developing successful healthcare marketing strategies and execution plans
•Digital marketing expertise preferred with a focus on leveraging user insights, developing strategies into a digital tactical plan, and executing in a multiplatform ecosystem
•Demonstrated management experience
•Strong communication skills
•Ability to present marketing and strategic plans to key, client decision makers
•Demonstrated leadership in a cross-functional, collaborative environment
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. Specific duties may change without notice.