Marketing Coordinator



You’re part of a proud tradition when you work with us at Holiday World & Splashin’ Safari. From our humble beginnings in 1946 as Santa Claus Land, America’s first theme park has grown into a world-class attraction in the heart of Santa Claus, Indiana. Holiday World’s top-ranked coasters and attractions, along with its lovingly restored and maintained classic rides, are matched only by Splashin’ Safari water park—the Water Coaster Capital of the world. Since 1946, the parks have been owned and operated by the Koch family, and that makes all the difference. When you work for Holiday World & Splashin’ Safari, we treat you like family because we are a family.


The Marketing Coordinator coordinates all the marketing activities and initiatives of Holiday World & Splashin’ Safari. This position conducts market research, carries out promotional campaigns, identifies target audiences and evaluates current trends to assist the company on staying up to date. 

Work Requirements

· Support the marketing department’s initiatives with the planning, executing, and tracking of marketing programs such as email, sms, promotions, and sports partnerships

· Independently coordinate tabling events, including overseeing logistics, managing registrations, coordinating with vendors, ordering and inventory of swag, creating itineraries, and marketing collateral

· Assist the Digital Marketing Manager with coordinating product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management

· Create, proofread, and edit copy for various marketing channels, ensuring consistent voice

· Evaluate   and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports

· Conduct market research and identify trends

· Design and create promotional and print collateral as needed

· Assist with internal creative requests as needed

· Communicate with outside marketing agencies on ongoing campaigns and projects

· Understand and deliver on brand standards and creative guidelines

· Ensure cooperation, communication, and coordination between marketing and other departments

· Maintain strong internal and external professional relationships

· Support recurring and continuing contracts

· Define activation goals and create metrics for defined success

· Evaluate and improve activations

· Oversee summer intern projects, scheduling, and responsibilities

· Other duties as assigned




· Bachelor’s Degree or equivalent experience in marketing or related discipline

· 1-2 years of marketing or related experience

· Ability to work independently and as part of a team and influence others 

· Ability to work under tight deadlines and multitask

· Strong editing and proofreading skills

· Strong attention to detail

· Proficient with Microsoft Office Suite and ability to learn new software programs

· Experience with Adobe Creative Suite preferred

· Willingness to travel overnight to attend and participate in seminars, meetings, and conferences out of town

· Ability to work cross functionally with all levels of employees and management

· Ability to work full-time

· Acceptable scores of technical and psychological assessments

· Acceptable pre-employment drug screen, credit check, and background check


Holiday World & Splashin' Safari offers competitive wages and benefits, including a generous 401(k) match, bonus program, PTO accrual program, tuition discounts and reimbursements, free season passes and tickets, and much more!

Holiday World & Splashin’ Safari is an Equal Opportunity Employer. Applicants are considered for all positions without regard to race, color, sex, national origin, age, mental or physical disability, medical condition, marital status, sexual orientation, religion, veteran status, or any other status protected by law.

For the safety of our Guests and our staff, Holiday World & Splashin' Safari conducts background checks on all applicants aged 18 or older and we follow all federal and state laws, FCRA regulations and EEOC guidance regarding the use of criminal records in the hiring process. Unless otherwise provided by law, a criminal record will not automatically disqualify an applicant or employee from employment.