Senior Digital Marketing Manager
Syracuse, NY Marketing
Job Type
Full-time
Description

Who we are:


We’re Impel, one of the fastest-growing automotive software companies in the United States. Our company’s digital engagement platform builds trust between buyers and sellers by bringing the physical showroom experience to vehicle shoppers at any time across the omnichannel. We’re out to revolutionize the vehicle purchasing experience, and our dozens of awards for our products and innovation prove we’re doing just that. We’re growing fast (two years on the Deloitte Fast 500 list!) and we’d like you to come along for the ride.

We offer:

  • A fun, flexible work environment
  • A driven and supportive team of marketers to collaborate with, and a relationship-driven organization with an open door policy. No silos here!
  • The opportunity to build Impel’s growth marketing practice (almost) from the ground up
  • Never-ending coffee, snacks and beverages to keep you fueled up
  • A hybrid work schedule and location flexibility
  • An opportunity to flex your content muscle, directly impacting company KPIs
  • 401K and comprehensive health benefits
  • Unlimited PTO
  • A work environment that encourages you to “act like an owner”, bringing your ideas and entrepreneurial spirit to every project and interaction
Requirements


Who you are:


You are an experienced growth marketer who’s ready to lead acquisition strategy, execution and measurement for a fast growing B2B tech SaaS company. You know your way around digital ad platforms and get excited about marketing analytics and data analysis. You’ll be well-versed in marketing automation and segmentation, and have knowledge of Account-Based Marketing (ABM) tactics and platforms. 


You also:

  • Thrive on creating a variety of impactful digital campaigns that drive interest and loyalty
  • Have experience managing freelancers and agency partners for a B2B brand, as well as rolling up your sleeves and launching digital campaigns yourself
  • Get excited about numbers. You love analyzing data, creating reports and uncovering opportunities.
  • Understand the importance of aligning the right content to the right audience, and have a knack for whipping up the perfect email, niche messaging or case study
  • Are an expert in email marketing. Segmentation, drip campaigns and list growth hold a special place in your heart.
  • You live and breathe an “ABT” (Always Be Testing) mindset. You’ve created robust cross-channel testing frameworks with measurable results.
  • Love the hustle. You thrive in a fast-paced environment and enjoy problem solving, adapting to evolving timelines and deliverables.