Associate Director of Community Engagement (37.5 hrs/wk) ($110,000 - $120,000/year)
Greenfield, MA Administration

DEPARTMENT: Administration

POSITION TITLE: Associate Director of Community Engagement

LOCATION: 393 Main Street, Greenfield 

STATUS: Exempt

SUPERVISOR: Executive Director


Reporting to and in partnership with the Executive Director and other members of the Senior Leadership Team, the Associate Director of Community Engagement is responsible for providing the strategic direction and leadership of the agency fundraising and marketing plan in alignment with the mission and strategic plan, and developing and implementing strategies to meet those needs. Serves as the lead relationship manager for private foundations, working closely with the Executive Director, providing clear goals, guidance and insight as needed. Supervises the Director of RSVP, Communications Manager and Community Collaborator Coordinators.



  1. Create and execute Community Action’s annual fundraising plan to include annual gifts, major gifts, foundation and corporate giving, community partners, donor recognition and stewardship, and planned giving opportunities.
  2. Supporting the Executive Director and the Board of Directors in their roles as solicitors tasked with identifying, cultivating, and soliciting major donors. 
  3. Develop and maintain ongoing relationships with individual prospects, donors, and corporate partners to drive revenue results. 
  4. Secure financial support from individuals, foundations, local businesses and other community partners and organizations.
  5. Ensure establishment of and compliance with the organization's fund development and philanthropic principals, policies, and procedures.
  6. Ensure compliance with all relevant regulations and laws, maintain accountability standards to donors and ensure compliance with code of ethics principals and standards of professional conduct for fundraising professionals.  
  7. Plan, implement, and evaluate donor cultivation and stewardship events such as small gatherings, luncheons, cocktail events, and educational opportunities to build partnerships with donors.
  8. Plan, implement, and evaluate professional advisor educational outreach events to continually update and guide professional advisors in the charitable and planned giving arena.
  9. Participate regularly in community activities and events to enhance the image and position of Community Action. Activities include speaking to groups, participating in civic engagement, and overall immersion in the community by networking to foster the culture of philanthropy.
  10. Analyze relationship and donor information to inform strategy development and goal achievement.
  11. Develop, implement, analyze, and monitor reporting of fundraising efforts (direct mail, appeals, special events, etc.) 
  12. Develop reconciliation system monthly and at fiscal year-end with finance department.

Communications & Public Relations:

  1. Responsible for developing effective marketing and communications strategies that enhance the public visibility of the agency and the issue of poverty, social change through advocacy, and providing access to opportunities which will result in economic stability and/or self-sufficiently through the agency’s website, social media, ad campaigns and other means.  
  2. Guide strategic marketing planning activities; develop and execute a comprehensive marketing plan and calendar—including goals and measurable key performance indicators--that includes events, media relations, press releases, social networking, website, e-marketing, advertising, newsletters, public relations, and branding.
  3. Contact and work collaboratively with local media to ensure the visibility and positive image of Community Action’s mission; prepare media materials for distribution
  4. Guide the priorities of the Community Collaborator Coordinator to expand and strengthen our presence and participation in Franklin and Hampshire Counties’ community collaboration partnerships
  5. Actively support and collaborate with social service agencies and coalitions such as Council of Social Agencies (COSA), Quaboag Hills Community Coalition, and Franklin County Resource Network (FCRN) to strengthen community partnerships and help address identified needs in our service area. 
  6. Maintain and update agency’s website and social media links; conduct quarterly reviews with website vendor; edit content as needed
  7. Monitor progress of marketing goals and objectives
  8. Lead the agency in developing a uniform volunteer program.
  9. Overseeing agency’s volunteer programs.
  10. Building community relationships in order to support programs through volunteerism.
  11. Oversee the development and distribution of the agency’s annual report.
  12. Conduct business partnership outreach with Executive Director: research, coordinate, and manage business partnerships
  13. Support Executive Director’s ability to manage reporting and presentations externally and internally including typing, proofreading and distribution.


  1. Supervise Director of RSVP, Communication Manager and Community Collaborator Coordinator in compliance with agency policies and procedures
  2. Select, train/orient, and supervise department personnel.
  3. Inspire and motivate others to achieve increasing levels of performance excellence.
  4. Take an active leadership role in valuing and promoting different perspectives and opinions and approaches throughout the agency.
  5. Evaluate performance and recommends compensation, promotions, and disciplinary actions.
  6. Remote work available complying with the agency’s policy.
  7. Required to travel regularly throughout the agency service area, to all Community Action sites and service locations, and occasionally out of the service area. 
  8. Comply with agency and funders’ reporting and documentation requirements.
  9. Maintains strictest confidentiality.
  10. Attend regularly scheduled supervision meetings, team meetings, mandatory agency trainings, and participate in professional development activities.?
  11. Performs related work as required.

This does not cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice. 



  • Bachelors’ Degree in related field (Communications, Media Relations, or Marketing) is required.
  • 5 years’ experience in a development office, preferably in social or human services
  • 5 years leadership, supervising, budget management, and administrative experience in a non-profit program
  • Experience in developing evaluation tools, managing data to track activities and outcomes needed for successful management communications and fundraising goals
  • Experience building effective collaborations and working with community partnerships or coalitions
  • Additional appropriate education may be substituted for experience or
  • Additional directly related experience may be substituted for education


  • Demonstrated excellence in organizational, interpersonal, and written and verbal communication skills.
  • Knowledge of and experience working in a comprehensive fund development program. 
  • Proficient with Microsoft Office Suite.
  • Proficient computer skills required in basic computer software and data collection systems and databases.
  • Proficient with donor database management.
  • Comfortable working independently, and as a member of a team.
  • Demonstrated ability to handle budgetary matters.
  • Strong proven leadership and decision-making abilities.
  • Demonstrated ability to comprehend and work with complex governmental regulations.  
  • Ability to effectively supervise, motivate and develop staff. 
  • Excellent customer service.
  • Understanding of data capture and tracking methods.
  • Demonstrated commitment to valuing diversity and contributing to an inclusive working environment. 


The physical demands and work environment described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Requires sitting for long periods.
  • Working in office environment.
  • Some bending and stretching required.
  • Extensive use of telephone required.
  • Manual dexterity required for use of calculator and computer keyboard.
  • Must be able to lift from 20 – 30 lbs.
  • Specific vision abilities required by this job include vision, color vision and the ability to adjust focus.
  • The work environment includes indoor office environments or comparable spaces, and community spaces, with occasional exposure to outdoor weather when traveling to outreach or meeting sites. The noise level varies by site.


Employment is contingent upon successful completion of Criminal Offender Record check (C.O.R.I.) prior to hire and every three years. Evidence of a good driving record and ability to be covered under Community Action’s non-owned and hired vehicle policy.

Salary Description
$110,000 - $120,000