As a valuable agency advocate, the Project Manager manages marketing programs and their subsequent deliverables from conception throughout the agency workflow to project completion and delivery. The PM is responsible for opening jobs in Workamajig, creating initial project timelines and work-back schedules, as well as routing deliverables through all departments to keep all projects on schedule. PMs understand all of the agency’s capabilities and know the step-by-step details required to deliver a successful program. The PM is also involved in managing all financial aspects of a program, including initial scoping and cost-based estimating, ongoing budget-to-actuals management, identifying and managing scope creep and protecting final project margin.
To summarize, a strong Project Manager should:
- Have in-depth knowledge of capabilities and resources of agency.
- Build strong working relationships across all agency disciplines.
- Drive the tactical production of all projects/programs.
- Manage systems/tools that contribute to project/program success.
- Ensure the work is on budget, on time, and on quality.
- Day-to-day management of the project from initiation through implementation and deployment, ensuring the highest quality delivery and flawless execution.
- Regularly evaluates and communicates the status of on going projects, identifying any bottlenecks or risks and manage expectations, as needed.
- Organizes and maintains all necessary records for assigned accounts and maintains historical files.
- Internally communicate client expectations to creative teams for delivery of end product.
- Manage change requests initiated by the account team to ensure delivery and completion by full team.
- Produce project estimates.
- Source, create, uphold and maintain vendor relationships.
- Work with Resource Manager to manage and plan creative resources.
- Collaborates with Client Services to manage the financial tracking process for the project (create job status report, attend accounting meetings, maintain the estimate by reallocating hours as necessary, flag overages, identify delays that may affect budget, etc.)
- Prepare for and lead an internal post-mortem team meeting and record findings.
- Motivate and guide the team as needed to encourage positive energy and generate high-quality work.
- Build the confidence with the team, of other PMs, and of management.
- Set up and run all necessary key touch-point meetings in the process.