Director - Demand Generation

Job Type

Full-time

Description

Job Description – Director, Demand Generation

About BackBox

As the leading Intelligent Automation platform, BackBox is changing the way organizations manage and monitor their Security and Network infrastructure. Offering a single, centralized solution to manage all security and network devices, the BackBox solution automates all operational activities including orchestration, backup, recovery, asset management, security audits and capacity optimization for over 180 technology vendors ensuring an improved security posture by enhancing operational efficiencies, infrastructure reliability and visibility while reducing overall risk.

BackBox is looking for an experienced Director of Demand Generation who will be responsible for the strategy and execution of marketing programs that attract, capture, and nurture marketing leads to the point of sales-readiness. We define sales ready as starting an eval, requesting a demo, or accepting a meeting with an AE, so familiarity with both inbound and outbound strategies and marketing automation will be a must. 

Supporting you will be a Marketing Operations Manager, web developer, and both internal and external SDR teams. The ops manager has been in place for a year, so we have built the infrastructure and reporting, a process for the handoff to Sales, and agreed on funnel stage definitions with Sales leadership. Now we need someone who will quickly build a multichannel strategy and aggressively launch programs to build pipeline.

The ideal candidate will be extremely entrepreneurial, with a strong track record of driving leads and revenue for B2B software companies. This position reports directly to the VP of Marketing, and requires extensive collaboration with Marketing Ops, Field Marketing, Web Development and Sales leadership. 

Responsibilities:

• Analyze and report on the company-wide demandgen funnel, both marketing and sales generated, and identify opportunities to improve conversion at each stage.
• Strategize, develop, and execute short and long-term multi-channel campaigns to drive leads and generate pipeline.
• Deliver sufficient leads at each stage to meet sales targets for new business opportunities created.
• Continuously monitor, report on, and optimize campaign performance.
• Identify new markets and leadgen tactics to encourage business growth.
• Work with Webdev and in Wordpress to improve organic traffic and website conversion (sessions:form submits) 
• Develop a deep understanding of customers, products, and the buyer’s journey.
• Some writing/editing (see “Qualifications” below)
• Lead A/B testing strategies and execution across all channels.
• Must be skilled in SEO/SEM optimization and PPC strategy.
• Manage quarterly demandgen budget. 
• Contribute to content development to target consumers throughout the customer lifecycle.
• Ensure that we benchmark against the best businesses in the Enterprise SaaS space.

Qualifications:

• 8+ Years’ experience in demand generation and at least 2 years’ experience in marketing operations or a combined role.  
• 2+ years’ experience managing people.
• Significant Salesforce and either HubSpot or Marketo experience. Able to build your own reports and dashboards at a minimum, strong plus if you have managed an implementation or migration. 
• Hands-on experience managing Google Adwords campaigns, LinkedIn campaigns, and Peer review programs.
• Ability to edit existing copy and content to suit the needs of demandgen programs: emails, landing pages, ad copy, peer review listings, etc. You shouldn’t need to write any new content from scratch, but you shouldn’t expect the words you need for campaigns to be written for you. 
• A data-driven approach to justifying when and why it’s necessary to build the team responsible for all the above. 
• Self-starter, self-led, able to manage long-term projects to timeline and budget, and report on progress. 
• Periodic travel within the US to attend team meetings – not more than once/quarter.

Why BackBox?

If you thrive working in a small company, growth environment and you are passionate about helping customers and companies solve problems, we look forward to hearing from you! BackBox is an incredible place to share and grow your expertise! You’ll work with talented people who are passionate about building a company by which all other companies are measured. We are a company comprised of experienced individuals and proven leadership that is looking to take BackBox to the next level. If you have what it takes, please submit your résumé and cover letter to BackBox. Please note BackBox is currently not accepting third party resumes.

EEO Statement

BackBox is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. BackBox is also committed to compliance with all fair employment practices regarding citizenship and immigration status.