Digital Marketing Director 

ABOUT US

Interfaith America is a national nonprofit organization based in Chicago. We believe that religious diversity is a foundational American strength, and we are building a nation that achieves that promise for the common good. Our mission is to inspire, equip, and connect organizations and leaders to unlock the potential of America’s religious diversity. We leverage our expertise in interfaith leadership in different sectors and spaces in American life, such higher education, health, public policy, racial equity, corporations/business, tech - giving leaders and institutions the tools and resources they need to positively engage religious diversity for the common good.

At Interfaith America, we are ever adapting and changing. We look for people who set audacious goals and love that one workday may not be like the next. We are committed to supporting work at the intersection of racial equity and interfaith cooperation. We believe in the essential contributions of countless religious and secular traditions that affirm dignity and justice for every human being. We are utilizing our interfaith leadership to contribute to the transformation of America into the promise of what it can be but has not yet been. We seek to attract and retain a team of staff comprised of the diverse identities we need to achieve our vision, including minority religious groups and people of color.

ABOUT THE POSITION

The Digital Marketing Director will manage the activities and processes of Interfaith America’s digital ecosystem including websites, social media, SEO, and digital marketing campaigns. They will help lead a team to design and implement digital marketing strategies, analyze data traffic and user metrics, and ensure the consistency of Interfaith America’s digital tone and presence. This person will work in collaboration with the Sr. Director of Marketing & Communications and organization-wide stakeholders to bring strong improvements in online engagement as well as with online fundraising efforts.

The Digital Marketing Director will lead a team that focuses on building awareness of Interfaith America’s mission and initiatives across all key channels, increasing the number of marketable leads, and ensure that inspiring stories from the interfaith movement reach the tens of thousands of people in our fast-growing network.

ABOUT YOU

You have demonstrated your ability to share stories across multiple channels that impact the national conversation. You’re a seasoned supervisor and mentor that uplifts the strengths and expertise of your team. You thrive in a fast-paced, adaptable environment where one day won’t look like the next. You enjoy working collaboratively and liaising across multiple complex projects with various stakeholders. You’re a relentless planner that keeps multiple schedules on track. You hold yourself and your team to a high bar of excellence and take personal responsibility for achieving the team’s goals.

Responsibilities:

• Create and implement a digital content strategy in partnership with the Senior Director of Content Strategy, that promotes Interfaith America content across all digital channels 
• Supervise a team and support the development of Marketing and Communications professionals, including our Marketing & Communications Manager, Social Media Manager, and Marketing & Communications Assistant
• Serve as primary liaison between Digital Marketing team and various programmatic teams, providing thought partnership to help achieve their goals and consistent, highly accountable service to ensure smooth collaboration and intra-team communications
• Oversee IA’s current and future web presence
• Build the content dissemination strategy grounded in data-led decisions on social media, email, syndication, web, public affairs to grow IA’s audience
• Translate and promote IA’s programmatic resources on interfaith leadership into content that engages and reaches a national audience
• Work with the Senior Director of Content Strategy to promote our Founder & President across all digital channels
• Analyze marketing and communication channels and campaigns on a regular basis to determine efficacy and ROI: assume responsibility for regular evaluation and reporting on marketing and communications program outcomes
• Support creative development and brand management by helping to craft communications, advertisements, and media experiences that advance the IA mission/vision, and strategically position the organization
• Build and manage a budget for digital marketing initiatives
• Audit, enhance and manage SEO and SEM to support advertising, social, and website, including recommending and updating website sections to support organizational priorities, as appropriate. Work closely with the Marketing & Communications team to ensure all social and web content is keyword optimized to elevate visibility and searchability across platforms.
• Develop and delegate effective paid media strategies to drive lead generation efforts, including placing ads and/or retargeting ads, executing campaigns, evaluating results, optimizing Google Ads & Google Grant, and implementing A/B ad testing.
• Analyze results for all lead generation activities, awareness-building campaigns, donor engagement and conversion efforts. 
• Identify and plan approaches to engage segments and leads, optimize engagement and donor conversion across the web and digital channels, including web content, landing pages, online forms, etc. 
• Develop and direct the implementation of email strategy including automated email journeys utilizing Salesforce with Salesforce email marketing software such as Pardot or Marketing Cloud 
• Make data-driven decisions about adjustments and new strategies as needed to continually optimize campaigns and initiatives
• Stay up-to-date on new digital media technologies, their capabilities, and best practices.

Qualifications

• Bachelor’s degree
• 5+ years of experience in managing multiple marketing and communications projects
• 5+ years in brand marketing, communications, or related disciplines.
• Expertise in Salesforce and email marketing software (Marketing Cloud or Pardot)
• An expert understanding of fundamental principles of cause/nonprofit marketing
• Familiarity with common marketing and communications channels including but not limited to email marketing, online fundraising, social media strategies, data management, website and email analytics, photography and online video.
• Knowledge of constituent relationship management processes and experience overseeing a pipeline of constituent relationships from initial engagement to deeper partnerships
• Experience crafting targeted content, deploying paid media, and creating marketing automation systems that generate measurable ROI
• Data-driven with knowledge of key metrics to evaluate email communications
• Ability to plan and manage under a tight deadline with the ability to multitask and be flexible and effective in fast-paced and high-pressure situations
• Staff supervision experience
• Authorization to work in the United States
• COVID-19 vaccination 

Preferred Experience, but not required

• Basic knowledge of HTML
• Familiarity with project management tools and systems like Asana
• High level of religious literacy and fluency in diversity, pluralism, and inclusion 

Competencies:

Strategic Thinking - Aptly explores, deciphers and interprets the best concepts for achieving organizational excellence, anticipating and responding to change and aligning organizational systems, processes and people with changes in the IA business landscape. 

Trusted advisor -Apt at building trust-based relationships both internally and externally and viewed as a source of valuable advice. 

Program Leadership - Ability to lead programs, manage staff, and delegate work effectively and ensuring that all items are completed within scope, budget and timelines. 

Project Management - Aptly leading, planning, and executing project or pieces of a project, ensuring all project members are staying within timelines and budgets.

IA Theory and Methodology –Ability to explain and engage constituents in Interfaith America’s theory and methodology in a way that resonates with that constituent, and they understand our work within their own context. (learned on the job) 

Inclusive and equitable decision maker - Ability to lead, listen, think critically, and leverage the thinking of diverse groups for smarter ideation and decision-making that lead to equitable outcomes in our work. 

Location: Preferred 2-3 days per week from our Chicago Loop office, prefer Chicago candidates but open to remote

Supervisor: Senior Director of Content Strategy

Direct Reports: Marketing & Communications Manager, Social Media Manager, Marketing & Communications Assistant

Leadership level: Director

Benefits: See an overview of our benefits on our website: https://www.interfaithamerica.org/careers/

Other Requirements:

The Digital Marketing Director position requires the ability, with or without reasonable accommodation, to: maintain regular attendance; work in the Chicago office, travel to the Chicago office; work cooperatively with others; adhere to Interfaith America personnel policies and safety rules; sit and/or stand for extended periods of time; operate standard office equipment, including computers, telephones, photocopiers, and projectors; communicate orally, in writing, and via computers and digital devices; and requires close visual acuity to prepare and analyze data and figures, transcribe, view a computer terminal and other office equipment.  

Interfaith America is an Equal Opportunity Employer, and does not discriminate on the basis of religion, race, ethnicity, national origin, age, gender, sexual orientation, disability, pregnancy, marital status, or any other status protected by applicable law. Reasonable accommodation will be provided as needed to enable qualified applicants with a disability to participate in pre-employment procedures.