At MML Hospitality, we aim to create nationally and internationally recognized and celebrated hotels and restaurants. We believe in a seamless combination of food, service, and design led by powerhouse restauranteurs Larry McGuire & Tom Moorman and visionary hotelier Liz Lambert. We create refined hospitality through attention to detail, storytelling, and extraordinary dining and retail experiences.

The Social Media Lead amplifies MML’s digital presence through dynamic content production, robust community engagement, and strategic campaign management across 20+ accounts. This role focuses on creating impactful social media strategies while ensuring brand consistency across platforms. The ideal candidate brings expertise in copywriting, content creation, and analytics, with a solid ability to manage multiple projects simultaneously.

Reports To: Senior Marketing Manager
Direct Reports: Social Media Coordinator, Intern
Department: Marketing and Communications
 

MML Hospitality Benefits:

• Competitive Compensation
• Bonus potential
• 401k + Match
• Open PTO
• Health, Dental, Vision, and Life Insurance
• Wine Education Reimbursement
• MML Restaurant, Hotel, Gym, and Retail Discounts
• Advancement and Community Service Opportunities 
• Relocation Assistance

Social Media Management

• Develop and implement a high-frequency, impactful social media content strategy that aligns with brand objectives and engages target audiences.
• Manage day-to-day operations of all social media platforms, including content creation, scheduling, publishing, and real-time community engagement.
• Oversee the production of written, visual, and multimedia content, ensuring all copy adheres to brand voice and standards.
• Monitor and analyze platform performance metrics to optimize strategies and drive engagement, reach, and conversions.
• Stay current with social media trends, tools, and best practices to ensure MML’s presence remains innovative and competitive.

Copywriting and Content Creation

• Craft compelling, on-brand copy for social media posts, captions, email campaigns, and other digital channels.
• Collaborate with internal teams to develop engaging storytelling content highlighting MML’s offerings, values, and guest experiences.
• Oversee and approve all written materials created by the Social Media Coordinator and Intern to maintain consistency and quality.

Email Marketing and CRM Integration

• Design and execute targeted email marketing campaigns, leveraging CRM insights for segmentation and personalization.
• Collaborate with the Senior Marketing Manager to align email content with broader marketing initiatives and seasonal goals.
• Track email campaign performance and provide actionable recommendations to improve open rates, click-through rates, and overall engagement.

Leadership and Mentorship

• Supervise and mentor the Social Media Coordinator and Interns, guiding content development, analytics, and project management.
• Develop training programs and growth opportunities for direct reports to enhance their skills and contributions to the team.
• Foster a collaborative, creative, and high-performance team environment.

Education:

• Bachelor’s degree in Marketing, Communications, or a related field required.

Experience:

• 3-5 years of experience managing high-volume social media accounts in a professional setting.
• Proven expertise in crafting impactful, on-brand copy for social media, email, and other digital platforms.
• Experience managing and mentoring junior team members.

Skills:

• Proficiency in social media scheduling and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Strong writing and editing skills, with an emphasis on storytelling and brand alignment.
• Ability to interpret data and translate insights into actionable strategies.
• Creativity and adaptability to respond to trends and audience behavior.

Weekend availability is required as we support a 24/6/365 business. This is a hybrid role based in Austin, TX, with occasional travel to MML properties or events. The Social Media Lead will balance office work with hands-on content creation and engagement in the field.

MML Hospitality is an equal-opportunity employer. We do not discriminate based on race, color, religion, national origin, gender, age, marital status, sexual orientation, disability, veteran status, or any other prohibited basis. It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors.

If an offer is extended for this position you will be required to undergo a comprehensive background check. This process may include verification of employment history, education credentials, criminal records, and other relevant information offered employment for this role will undergo a comprehensive background check. By applying for this position, you acknowledge and agree to the background check process as a condition of employment.