Sales Development Manager
WFH Flexible Syracuse, NY
Job Type

Reports to

VP - Sales

Key Partnerships

Sales, Customer Success, Product, and Marketing teams 

Mission & Vision

We transform the entire vehicle buying and ownership experience by harnessing the full potential of AI-powered digital engagement technology. Impel's fully integrated platform leverages the industry’s most powerful Large Language Models (LLMs) and generative AI to enable vehicle retailers of all types and sizes to engage, educate, and influence consumers at every touchpoint in the customer lifecycle.

Job Summary

The SDR Manager at Impel will play a critical role in driving the growth and success of our sales development team. You are responsible for managing and mentoring a team of Sales Development Representatives (SDRs) who are focused on pipeline generation. Your primary goal will be to drive the team's performance, exceed targets, and contribute to the overall revenue growth of the company. The SDR Manager will manage and develop a high-performing SDR team and contribute to the overall success of the organization. 

Our Values

Relationships – We are dedicated to transparency, open communication and building trust that lasts beyond a transaction.

Grit – We approach every activity and opportunity with tenacity and tireless execution.    

Results – We achieve success for our partners and take personal accountability for everything we do.  

Energy – We never settle, we constantly seek out new ideas with ambition and enthusiasm.

Inventiveness – We lead with curiosity, which drives us towards continuous learning and innovation.

Passion – We share an entrepreneurial spirit that inspires us to go above and beyond everything we do. 

Essential Functions of the Job

  • Manage and lead a team of Sales Development Representatives (SDRs) to achieve and exceed pipeline generation targets and KPIs
  • Develop and implement effective sales development strategies for both inbound and outbound efforts, and best practices to maximize team productivity and success
  • Coach and mentor SDRs to improve their prospecting, qualification, and outbound/inbound sales skills, ensuring consistent improvement in performance and results
  • Build outbound cadences, phone talk tracks, and email copy to drive sales opportunities while also ensuring all activity is tracked in the CRM
  • Set clear performance expectations, conduct 1:1's, set growth tracks, and provide constructive feedback to team members
  • Cross collaboration with sales, business development and marketing teams to align strategies and optimize lead generation efforts
  • Meticulously monitor and analyze team performance metrics and key performance indicators (KPIs) and identify areas for improvement, trends, and implement corrective actions as necessary
  • Work closely with the sales analytics team to ensure effective lead tracking, reporting, and data management in the CRM system
  • Stay updated on Impel products, industry trends, market conditions, and competitor activities to identify new business opportunities and potential areas of growth
  • Foster a positive and collaborative team culture that encourages learning, sharing best practices, growth, and innovation
  • Assist in the recruitment and onboarding of new SDRs, providing training and support to ensure their success.

  • Proven experience as a Sales Development Representative (SDR) or similar sales role/s
  • Previous experience in a managerial or team lead position, preferably in a B2B SaaS environment
  • Strong track record of meeting or exceeding targets and driving revenue growth. • In-depth knowledge of sales techniques and best practices, with a focus on outbound prospecting
  • Excellent leadership and people management skills, with the ability to motivate and inspire a team
  • Strong understanding of sales processes, lead generation techniques, and sales methodologies
  • Exceptional communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders
  • Analytical mindset with the ability to analyze data, identify trends, and make data-driven decisions
  • Proficiency in CRM software, sales tools, and other relevant sales and marketing technologies
  • Self-motivated, result-oriented, coachable, and able to thrive in a fast-paced, dynamic startup environment

Salary Description
Competitive in geographical markets, globally.