Columbia Gorge Community College (CGCC) is an inclusive environment where the unique contributions of our diverse students, employees, and the community are honored and valued. We expect all employees to foster a climate of belonging that supports all stduent and employees in acheiving success. The Director of Marketing and Communications (DMC) reports to the Executive Director of College Advancement (EDCA) and works closely withthe Office ofthe President to develop strategies and implement activities that align with the Mission of te College to build dreams and transform lives.
The Director plans, organizes, orchestrates and evaluates a variety of activities in order to develop and maintain a positive public image and reputation for the College. The Director supports the development and maintenance of relationships with P-12 partners, elected officials, industry and business groups, underrepresented communitites, civic organizations, and other key stakeholders as appropriate.
The DMC develops marketing and advertising campaigns, including written content and story material for website, social media, and College publications to advance the College’s goals at the local, state and national level. The Director is responsible for building opportunities to advance the college's programs and strategies while managing the flow of internal and external communications to promote one institutional voice. The Director also serves as the College’s Public Information Officer (PIO).
RESPONSIBILITIES AND DUTIES
- Develop strategic communications, marketing plans, and comprehensive guidelines related to marketing and establishing the college’s public image and reputation.
- Coordinate implementation of division plans with the Executive Director of College Advancement and the President to advance college priorities.
- Coordinate and supervise all media relations for the college to ensure accurate and timely coverage of college events and news, utilizing newspaper, radio, television, and social media; serves as key spokesperson for the college; represent and act on the president's behalf to the media when appropriate.
- Write press releases, articles, announcements, presentations, profiles, and stories highlighting students and programs that support college and campus communications and meet the college’s outreach efforts.
- Work to coordinate events for marketing, build partnerships, and recruit diverse communities and populations.
- With support from the EDCA, manage the design and structure of the college website; institute process for website change/development review and approval.
- Collaborate with other college leaders and stakeholders to create and implement a strategic enrollment management (SEM) plan and develop an operational plan for the marketing and community relations functions of the college.
- Support the college’s outreach efforts including nurturing and maintaining positive relationships with individuals, businesses, elected, and community-based organizations.
- Act as a liaison with the public broadly, including the media, elected officials, donors, alumni, and other key constituents in alignment with college goals.
- Plan, coordinate, and direct selected special events or tours (both small and large) that attract media coverage and attendance of key groups such as elected officials, industry leaders, K-12 and community-based organizations.
- Oversee the marketing and public relation programs to highlight the college’s strengths and position it competitively within budget constraints
- Generate enrollment by participating and supporting in the college’s SEM marketing plan and activities.
- Provide counsel to the EDCA, faculty, and staff regarding current and potential public relations, community relations, and marketing and communication issues.
- Prepare comprehensive reports, including researching, compiling, and analyzing data for special projects and reports; provide information and assistance to members of the general public, the media and other institutions and organizations.
- Keep abreast of the latest developments to build strategic initiatives; monitor issues, trends, and events in the community and advise on planned programs of action.
- Work collaboratively with the emergency response team and other departments on campus and provide resources to leadership in the event of a crisis. Manages internal and external communications about campus operations during emergency/hazardous or other occurrences.
- Perform other related duties as assigned.
KNOWLEDGE, SKILLS AND ABILITIES
- Knowledge of current principles and practices of public relations, communication and marketing.
- Knowledge of media relations and organizational communication strategies with a deep understanding of online, print, television, radio, and social media outlets.
- Demonstrate interpersonal skills using tact, patience, and courtesy.
- Present a positive image of the College in the broader community.
- Analyze situations accurately and adopt an effective course of communication strategy and action.
- Possess excellent organizational and communication skills (both oral and written)
- Possess strong interpersonal skills and the ability to effectively communicate with a wide range of individuals and constituencies in a diverse community
- Ability to effectively present information to groups of managers, clients, customers, and the general public. Ensure diverse and equity-minded representation in marketing and communication materials.
- Ability to develop and administer the annual budget for the department; analyze and review budgetary and financial data; control and authorize expenditures in accordance with established resources and limitations.
The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such functions are a logical assignment to the position.
SUPERVISES THE FOLLOWING STAFF
Experience with local and regional community, statewide and national partners, including educational institutions, private commerce, public sector and nonprofit entities. Demonstrated success in cultivating collaborative relationships with students, faculty, staff, professional colleagues and community, state and federal agencies.
Any combination equivalent to a bachelor’s degree in public relations, communications, marketing or related field and five years of increasingly responsible public relations, communications, sales, branding, or marketing and community development experience; AND evidence of promoting equity-minded and diversely represented communications and materials, AND experience and evidence in responsiveness to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds of community college students and employees as these factors relate to the need for equity-minded practices.
Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply, even if you don't meet every one of our qualifications listed. If you are unsure whether you meet the qualifications for this position, please feel free to contact us to discuss your application.
Open until filled.
Starting salary expectations based on qualifications, experience, and internal equity.
Please include a resume, and letter of interest with your application materials