Streetsense is an experience-focused strategy and design collective. We create brands people love and places people love to be. Our interdisciplinary nature allows us to collaborate constantly and approach every challenge with collective intelligence.
 

Our Uncommon Collective is currently seeking a Performance Marketing Strategist to join our growing Agency team. Think you’ve got what it takes? Read on!  

DESCRIPTION

The Performance Marketing Strategist is an innovator who uses data to inform the strategy in all aspects of digital marketing. The ideal candidate has an analytical brain and mindset, and loves to scrutinize data, ask questions, and challenge answers in a positive and productive way. They are analytical, strategic, detail-oriented, collaborative, and informative.

They perform and oversee marketing campaign implementation, activity, and improvements, followed by in-depth analysis and reporting of key performance indicators to share information and insights with the internal team and client. The Performance Marketing Strategist will work alongside other performance marketers, interactive designers, content creators, and other marketing strategists to develop integrated campaigns designed to achieve the goals set by Streetsense and our clients. This role will execute across a variety of industries including the real estate, hospitality, and the travel and tourism space. This person is looked upon as an adept lover of trends and all things digital who is responsible for maximizing client success.

STRATEGY

• Actively participates in strategy sessions and client phone calls.
• Identifies client goals to make sure they are properly tracked and the proper channels are being utilized to meet them.
• Designs digital marketing programs for clients based on business goals, whether its leads, ROAS, qualified traffic, social engagement, or awareness.
• Serves as an agency subject matter expert on paid search & social advertising, as well as other digital marketing disciplines. 
• Monitors competitive landscape and stays current with social, SEM, SEO and other digital marketing trends.
• Refines agency best practices and methodology for paid marketing, SEO, and online channel management.

IMPLEMENTATION 

• Implements and manages strategy, structure, targeting and build out of digital campaigns based on best practices in order to fulfill client KPIs.
• Day-to-day management of digital channels on behalf of our clients, including the delivery and success of social advertising, SEM, display, and lead generation.
• Ensures that all digital marketing efforts are consistent and seamless across all platforms.
• Manages client digital marketing budgets and makes decisions on budget allocation across all paid platforms including, but not limited to, Google Ads, Microsoft Ads, Facebook, Instagram, Twitter (X), LinkedIn, TikTok, Pinterest, and display/programmatic networks.
• Candidate must be comfortable in a client-facing role, with 2-4 years of experience working directly with clients.

ANALYSIS

• Generates regular client reports on marketing progress with detailed metrics and deep digital analysis.
• Analyzes and optimizes performance across platforms, device types and multiple product lines.
• Implements ad-hoc projects to build data resources to enhance reporting and deliver smart analytical insights.
• Works collaboratively with cross-functional teams including Creative, PR and Content teams to enhance digital campaigns and inform strategy based on data and performance.
• Builds and fosters client relationships through proactive and informative client communication.

• 5+ years of experience in a digital marketing role, agency experience a plus
• Understanding of digital advertising and current best practices.
• Ability to work from the office 2-3 days per week
• Extensive Knowledge of Google Analytics 4, Google Data Studio, and Google Tag Manager. 
• Extensive Knowledge of Google Ads and Microsoft Advertising.
• Extensive Knowledge of Meta Business Manager, LinkedIn Ads, TikTok Ads Manager, Pinterest Ads, Twitter (X) Ads
• Experience with SEM Rush, Google Search Console, AhrEfs, Yext, Screaming Frog, Moz
• Excellent organizational, written and verbal skills.
• Ability to multitask and pay attention to detail in a fast-paced environment.
• Team player with a passion for collaboration.
• Desire to learn new things and not afraid to take risks.
• Ability to accurately translate data into actionable changes to online marketing or website content with the aim of refining strategy to support client goals.
• Knowledge attribution modeling and a point of view on those best practices a plus.
• Knowledge of e-commerce strategies a plus. 
• Knowledge of email marketing strategy a plus.

Streetsense is committed to creating a diverse environment and is proud to be an equal opportunity workplace.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.