Social Media Manager
Description

Streetsense is an experience-focused strategy and design collective. We create brands people love and places people love to be. Our interdisciplinary nature allows us to collaborate constantly and approach every challenge with collective intelligence.
 

Our Uncommon Collective is currently seeking a Social Media Manager to join our growing Agency team. Think you’ve got what it takes? Read on!  


DESCRIPTION

The Social Media Manager is responsible for creating and managing content for our client’s branded social media accounts, including everything from research and editorial planning to copywriting, content creation, channel management, and reporting. 


The Social Media Manager works closely with Content/Sr. Content Strategists who develop and manage client content strategy as well as the performance marketing team responsible for audience development and budget allocation across social advertising campaigns. The ideal candidate is fluent in social media channel strategy, is an excellent writer, and is interested in growing their design and photography skills.


This role sits on the Content Marketing Team and reports into the Senior Content Strategist in the New York City office. 


RESPONSIBILITIES

  • Execute existing content strategy and develop social media content for clients — both written and visual elements.
  • Manage deployment content across channels, including Instagram, TikTok, Threads, Facebook, X (Twitter), Pinterest, YouTube, and Snapchat. 
  • Become a subject matter expert in the social media field – staying up to date on all social platform changes and trends and helping clients stay ahead of the curve.
  • Support the development and management of playbooks, editorial calendars, shot lists, asset collection, art direction, and collaboration with the in-house design team to execute resources needed for account success.
  • Communicate schedules to leadership and clients on a regular basis for review and approval.
  • Boost content across social channels; deploy, monitor, and report on the success of engagement campaigns.
  • Manage reporting in Brandwatch, SproutSocial, and/or Google Looker (formerly Data Studio) to develop an insights-based approach on a monthly or quarterly basis.
  • Research industry trends and projects to assist with marketing collateral and pitches.
  • Perform community management of client channels – responding to questions/comments, hiding negative comments when necessary, and cultivating opportunities to enter broader social conversations.  
Requirements
  •  Bachelor’s degree with a concentration in marketing, business administration, English, or communications
  • 2-3 years of experience in social media marketing, communications, or PR
  • Knowledge and understanding of social media platforms and reporting mechanisms
  • Strong writing skills, solid organizational skills, and the ability to analyze, evaluate, and effectively communicate results
  • Experienced in Adobe Creative Suite (InDesign, Photoshop) or willing to learn
  • Exceptional attention to detail, time management and multi-tasking skills with the ability to prioritize and proactively communicate about deadlines
  • Experience in real estate, food and beverage, retail, or hospitality a plus
  • Experience working with content creation/scheduling/reporting platforms like Brandwatch or Sprout Social a plus
  • Experience working in social advertising tools like Meta Business Manager/Ads Manager or X (Twitter) Ads Manager a plus



Streetsense is committed to creating a diverse environment and is proud to be an equal opportunity workplace.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.