Marketing Operations Manager
Louisville, KY Metro - Denver, CO Metro - Birmingham, AL Metro

In 2023, three of the leading companies in senior living software — Enquire, Glennis, and Sherpa — united to form Aline. Leveraging the unique strengths and areas of expertise of each company, Aline’s sole purpose is to help guide senior living onto an accelerative path — one that elevates the operator and resident experience while driving higher returns for owners and investors.

Our team embraces a supportive and innovative culture to continuously deliver the most user-friendly experience for our clients and provide a full hands-on approach to meet client needs and expectations. We thrive on inter-departmental collaboration, and we are looking for someone that is driven, detail-oriented, wants an opportunity to make a significant impact, and jumps at the opportunity to take on new challenges.


  • Construct and maintain marketing systems: ensure a solid technical foundation for executing digital marketing campaigns and reporting on their success.
  • Measure and report: Use data to measure and optimize marketing efforts.
  • Develop and implement data-driven approaches to improve lead acquisition and conversion, including lead scoring, form optimization, A/B testing, and nurture workflows.
  • Develop and maintain a clean and segmented database.
  • Grow pipeline and revenue from both new and existing customers.
  • Support the execution of marketing programs from start to finish, leveraging internal support and external agencies.

  • Manage technical aspects of key marketing systems (marketing automation, CRM, etc.) used to generate, distribute, and report on leads.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Monitor and maintain data quality within the marketing database.
  • Manage digital integrations across marketing platforms, including website, CRM, and marketing automation.
  • Standardize, clean, append, and upload leads.
  • Implement, maintain, and optimize marketing attribution workflows.
  • Manage external vendors to optimize and maintain Aline’s digital marketing platforms, including the website, Hubspot, etc.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.

Desired Skills and Experience:

  • BA/BS or equivalent working experience.
  • 5+ years of experience in a similar or related role in a dynamic b2b environment (preferably SaaS).
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
  • Proficiency in marketing automation systems (HubSpot) and integrating those systems with other technologies (
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator, and a desire to improve processes.
  • Strong problem-solving ability, including metrics-driven thinking.
  • Able to effectively prioritize, meet established goals, and perform in a fast and dynamic environment.
  • Ability to proactively and independently identify and resolve issues in a timely fashion.
  • Able to work independently and collaboratively.
  • Meticulous attention to detail and excellent critical thinking.
  • A strong work ethic and desire to continually grow and develop professionally.
  • High EQ, comfort with ambiguity and a “no job too small” startup mentality.
  • Adaptable and comfortable in a growing and flexible company.


 Salary Description: : $96,000-$136,000