In 2023, three of the leading companies in senior living software — Enquire, Glennis, and Sherpa — united to form Aline. Leveraging the unique strengths and areas of expertise of each company, Aline’s sole purpose is to help guide senior living onto an accelerative path — one that elevates the operator and resident experience while driving higher returns for owners and investors.

Our team embraces a supportive and innovative culture to continuously deliver the most user-friendly experience for our clients and provide a full hands-on approach to meet client needs and expectations. We thrive on inter-departmental collaboration, and we are looking for someone that is driven, detail-oriented, wants an opportunity to make a significant impact, and jumps at the opportunity to take on new challenges.

Objectives:

• Construct and maintain marketing systems: ensure a solid technical foundation for executing digital marketing campaigns and reporting on their success.
• Measure and report: Use data to measure and optimize marketing efforts.
• Develop and implement data-driven approaches to improve lead acquisition and conversion, including lead scoring, form optimization, A/B testing, and nurture workflows.
• Develop and maintain a clean and segmented database.
• Grow pipeline and revenue from both new and existing customers.
• Support the execution of marketing programs from start to finish, leveraging internal support and external agencies.

• Manage technical aspects of key marketing systems (marketing automation, CRM, etc.) used to generate, distribute, and report on leads.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
• Monitor and maintain data quality within the marketing database.
• Manage digital integrations across marketing platforms, including website, CRM, and marketing automation.
• Standardize, clean, append, and upload leads.
• Implement, maintain, and optimize marketing attribution workflows.
• Manage external vendors to optimize and maintain Aline’s digital marketing platforms, including the website, Hubspot, etc.
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.

Desired Skills and Experience:

• BA/BS or equivalent working experience.
• 5+ years of experience in a similar or related role in a dynamic b2b environment (preferably SaaS).
• Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
• Proficiency in marketing automation systems (HubSpot) and integrating those systems with other technologies (Salesforce.com).
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Technically capable, excellent communicator, and a desire to improve processes.
• Strong problem-solving ability, including metrics-driven thinking.
• Able to effectively prioritize, meet established goals, and perform in a fast and dynamic environment.
• Ability to proactively and independently identify and resolve issues in a timely fashion.
• Able to work independently and collaboratively.
• Meticulous attention to detail and excellent critical thinking.
• A strong work ethic and desire to continually grow and develop professionally.
• High EQ, comfort with ambiguity and a “no job too small” startup mentality.
• Adaptable and comfortable in a growing and flexible company.

 Salary Description: : $96,000-$136,000