Position: Regular, Fulltime, Exempt
Department: Marketing & Communications
Reports to: Chief Marketing Officer
Supervises: Integrated Marketing Officer (direct), Digital Marketing Manager (direct), Visual Media Fellow (direct), Marketing & Communications Intern (indirect)
Summary: The Director of Integrated Marketing is responsible for directing and implementing the Cleveland Foundation’s brand and marketing strategies. This role oversees social media and content across digital platforms, plans and executes comprehensive integrated campaigns through paid and owned media, and provides strategic counsel to the Marketing & Communications team and colleagues throughout the organization.
Responsibilities and Expected Outcomes
• Assist the Chief Marketing Officer (CMO) with increasing the awareness of the Cleveland Foundation among new audiences, inspiring new partnerships and showcasing our pride in these partnerships through thoughtful yet effective brand campaigns, content, and distribution strategies.
• Support internal clients within the Philanthropy and Grantmaking teams by keeping abreast of priorities and providing ongoing strategic marketing counsel for their initiatives and communications needs.
• Support the CMO by partnering with the Director of Experiential Marketing & Events (ExME) and the Director of PR & Communications to develop annual department plans, campaigns and content that motivate key audiences through paid, owned, shared, and earned media and that align with key business priorities, brand, and customer needs.
• Assist the CMO in overseeing the brand vision through the careful development and execution of the design, messaging, voice, and integration of all brand marketing efforts.
• Manage and develop direct report(s) for increasing responsibilities and professional development. Create an inclusive, equitable and rewarding environment that focuses on proactive, regular, and clear communication and removing barriers to success.
• Lead the development and socialization of a Cleveland Foundation editorial calendar and support the Integrated Marketing Officer in overseeing the creativity, accuracy, and distribution of owned content.
• Research, write, edit, and proofread. Apply these skills to foundation publications, online assets, advertisements, talking points, FAQs, etc.
• Lead the development and execution of media buys, partnerships, and sponsored events enterprise-wide to grow the profile of the organization via positive brand associations with partner organizations.
• Oversee and optimize the foundation’s online assets, including websites (clevelandfoundation.org), social media, newsletters, publications, and the employee intranet.
• Partner with the Director of ExME and corresponding leads in other departments to grow the brand and attendees of the Cleveland Foundation’s signature events, including the Annual Meeting, Anisfield Wolf Book Awards and the African American Philanthropy Summit as a part of a holistic events portfolio strategy.
• Support the ExME teams by leading the creation and implementation of integrated promotional campaigns and content for strategic initiatives, activations, sponsored and signature events.
• Partner with the PR & Communications team to monitor social media channels to proactively identify, respond to and resolve reputational issues.
• Lead the evaluation and measurement of marketing and communications strategies to report on the success of campaigns, projects and the foundation’s community impact and results; prepare and submit metrics and analysis for quarterly board report.
• Act as the liaison for external resources and vendors for content, paid and owned media services, including but not limited to agencies, videographers, photographers, and other freelancers.
• Oversee content management and governance for the headquarters digital screens with an intentional storytelling flow throughout the foundation’s headquarters building. Work with staff and community to create a welcoming, inclusive environment for headquarters guests.
• Provide marketing strategy and implementation support to the Finance team and Impact Cleveland Manager and help to manage the online portal ImpactCleveland.com.
• Perform other duties as assigned.
• A successful candidate should have 15+ years of work experience in marketing, brand management, or a related field. A bachelor’s or master’s degree in business, marketing, communications, or a related field is welcome but not required.
• Demonstrated project and direct-report management experience, with a minimum of five years of supervisory experience.
• Excellent verbal and written communication skills with a focus on storytelling acumen. AP Style training is a plus.
• Experience working with a multidisciplinary team and working effectively with persons and communities from diverse cultural, social, and ethnic backgrounds and age groups. A commitment to diversity, equity, and inclusion across all work.
• Organizational mastery with emphasis on campaign and budget management.
• Excellent interpersonal skills and strong thought-partner mindset, including ability to build cross-departmental relationships, determine communications needs, drive consensus on deliverables and outcomes, and work strategically to affect positive change for the organization.
• Advanced proficiency in Microsoft Office and social media platforms.
• A strong commitment to professional development as demonstrated through involvement in professional associations, training programs and workshops.
• Ability to maintain confidentiality when working with sensitive information.
Other Highly Desirable Qualifications Include:
• Familiarity with Cleveland and its nonprofit sector.
• Passion for philanthropy and making a positive impact on the lives of others.
• Demonstrated community involvement.
OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION
The Cleveland Foundation exists to enhance the quality of life for all citizens of Greater Cleveland. The ability to carry out our mission and to foster our commitment to diversity, equity and inclusion can best be pursued if our workforce, grantees, donors, partners, and governing body are inclusive of individuals of diverse backgrounds, beliefs, and perspectives.
We believe that diversity encompasses, but is not limited to, age, color, education, ethnicity, family or marital status, gender, gender identity or expression, language, national origin, physical and mental abilities or characteristics, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and/or other characteristics that make an individual unique. The Cleveland Foundation is committed to equal employment opportunities for all.
PEOPLE & CULTURE
Employees are not just employees at the foundation. They are thought partners and contributors that provide the passion, creativity and effort behind the success and impact we have with our partnerships and initiatives in the community. The foundation encourages collaboration and sharing within and across teams and has benefited from the innovative ideas and work that has resulted from this collaborative workplace mentality.
Each employee is valued for the expertise and experience (lived and learned) they bring to the foundation and encouraged to bring their genuine selves to their work. All employees understand and tie their work back to our mission, values and strategic direction and have been included in the decisions and design of many of our programs and strategies, including the design of our new headquarters building. Most importantly—they have fun at work!
To ensure the ongoing ability to attract, engage and retain the most talented and diverse employees, the foundation has made it a priority to understand and support its internal community in every way. The comprehensive and regularly evaluated array of programs and benefits offered are designed to ensure that every employee is cared for and has resources available with respect to physical, mental/emotional, financial, social, family and professional wellbeing.
Employees share with the foundation how they feel about the work culture, pay and benefits on an annual basis—and the foundation listens, shares and responds! As a result, and based on ongoing feedback, the foundation has been named a NorthCoast 99 Award winner 21 years running and a Plain Dealer Top 100 Workplaces Award winner 11 years running.
PAY AND BENEFITS
Based on the foundation's compensation program, estimated annual salary for this position may be anywhere between $87,000 and $115,000 with some flexibility, based on the academic, professional and community experiences and credentials of a candidate.
The foundation offers an exceptional benefits package including medical, dental, vision, identity theft, and life and disability coverage, a comprehensive wellness program, an employee assistance program, a fully vested 403(b) retirement plan, ten paid holidays and, for exempt positions, 15 days of vacation and 12 sick days, prorated the first year of service based on date of hire.
If you are interested in applying for this position, please submit your resume and cover letter as soon as possible. This posting will remain active until on or around November 17, 2023. We regret that we cannot respond personally to each applicant.
Note: Our flexible workplace policy provides for one day of remote work per week.