Food52 is a next-generation cooking and home company, named one of the World's Most Innovative Companies by Fast Company, with a monthly reach of more than 30 million people. The digital hub challenges the models of traditional media and retailers, combining content, commerce, and community around the belief that the kitchen is the heart of the home and that food is the center of a well-lived life. Food52 connects a global community of experts and amateurs, supporting them with inspirational, helpful content — recipes, videos, podcasts, cookbooks, and more — and outfitting them with products that make them happy. In addition to a curated Shop that features hundreds of makers, the Food52 family of brands includes the lighting and lifestyle goods company Schoolhouse and the heritage home brand Dansk.

Schoolhouse is dedicated to the preservation of American manufacturing, thoughtful living, and purposeful design. From iconic lighting to one-of-a-kind homewares, our mission is to provide a new generation of heirlooms that inspire people to create unique, meaningful spaces in which to live and work. 

Dansk is an inspired home brand created in 1954 by Ted and Martha Nierenberg to bring the elegant simplicity and natural materials of Scandinavian design to the American market at reasonable prices. The mission of the Dansk brand is to preserve Dansk’s heritage, revive many of the exceptional designs from its archives, and collaborate with leading designers around the world to create new products that will someday be passed through generations.

About The Role

The Paid Media Manager will be responsible for media planning, execution, and optimization of our full-funnel media campaigns to drive business results across Food52, Schoolhouse, and Dansk brands. The Paid Media Manager will oversee and execute paid search, paid social, affiliate, and direct mail efforts. Duties will also include A/B testing, creative briefing, and reporting across brands. 

Key Responsibilities

• Responsible for day-to-day paid media planning, execution, and reporting across multiple brands (Food52, Schoolhouse, Dansk).
• Day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting 
• Build & analyze keyword lists, analyze search volume and make recommendations 
• Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend 
• Analyze and optimize campaign performance by performing tests and data analysis, and resolving inefficiencies in order to increase ROI
• Build and manage effective campaigns that will positively impact acquisition and revenue
• Work cross-functionally with CRM, content, merchandising, and creative teams in order to ensure smooth execution of campaigns
• Conduct pacing, manage to budget, and optimize accordingly between platforms and brands to ensure efficiency
• Build recommendations for campaign improvement and own A/B testing
• Discover and test new media opportunities and attribution models. Partner with the technology team to ensure proper tagging and tracking
• Stay updated with industry best practices, trends, and updates in platforms like Google Ads and Meta Ads

Qualifications & Requirements 

• 5+ year(s) experience managing paid search and social campaigns in platforms with emphasis on search followed by social 
• Experience with direct mail and affiliate marketing. Experience with video, display,  and audio is a plus
• Experience working with cross functional creative and merchandising teams
• Knowledge of bidding strategies, targeting capabilities, as well as web & app tracking setup and troubleshooting
• Up-to-date with the latest trends and best practices in digital marketing landscape
• Ability to develop and manage multiple media campaigns simultaneously and deliver results in a fast-paced, deadline-oriented environment
• Strong project management skills, managing internal and external stakeholders, and multiple campaigns at once
• Experience with Google Analytics

COMPENSATION

This is an exempt role. The target pay range for this role is between $115,000 - $125,000.

EEO STATEMENT

Food52 is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members. To achieve our mission of teaching the world to grow, we are building an environment where every employee can thrive, feel a sense of belonging, and do the best work of their careers. We value diversity and recruit, hire, and promote individuals solely based on talent, qualifications, competence, and merit. We evaluate candidates without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics as required by law and as a matter of our company values. 

WORKING AT FOOD52

Food52 is committed to providing our team with a competitive benefits package. Some of our benefits for 2024 include: 

• Food52 funded health benefits (medical, dental, and vision), starting at zero cost to employees
• Unlimited paid time off
• Monthly fitness reimbursement
• Citibike (NYC) or BikeTown (PDX) company-sponsored annual membership
• Generous employee discount across our brand portfolio
• 401K 
• FSA / HSA

OUR VALUES

We save everyone a seat.

• We forge connections with our community through kindness, empathy, and personal touch.
• We view everyone as a whole person, and we celebrate what makes us unique.
• We aspire to leave things better than we found them.

We reset the table.

• We actively create opportunities for change and believe in challenging industry norms.
• We clearly communicate our DEI vision and welcome discussion.
• We make room for new and existing members of our community and commit to supporting their needs.

We go off recipe.

• We don’t follow the pack, we lead it.
• We strive to build a great company that continues to grow and develop, with original ideas and unique implementation.

We light the fire.

• Instead of waiting for work to be identified or assigned, we take the initiative and seek it out, embracing action and accountability.
• Put simply: we get stuff done.

We pass the butter.

• We engage in respectful interactions under all circumstances, operating with a “we” not an “I” mentality.
• We lead with positive intent and charitable assumption, and we understand that we are all working towards the same goals.
• We lift each other up by generously bringing what we have to offer to the table.

VISA SPONSORSHIP

Currently, Food52 does not provide Visa sponsorship. All applicants must be able to provide legal proof of their eligibility to work in the U.S.