Marketing Specialist
Fully Remote Annapolis Junction, MD Commercial
Job Type
Part-time
Description

This is an entry-level part-time position


Interclypse is seeking a part-time Marketing Specialist to manage a diverse portfolio of industry-specific clients. The Marketing Specialist will work closely with the marketing manager to define customer goals and develop Pay-Per-Click advertising strategies to attain and exceed these goals. Ideal candidates are self-motivated learners with an interest in expanding their understanding of PPC advertising and digital marketing in general. Mentorship and support are foundational tenets of Sofiac Travel’s culture, and employees are given the guidance they need to increase their knowledge and grow as professionals. This part-time position intends to expand into other digital marketing areas as the specialist grows and displays increased interest and knowledge of digital marketing.


Responsibilities

  • Create meaningful, productive, and creative PPC Advertising campaigns to meet customer goals.
  • Write effective copy and work with designers to secure eye-catching effective graphics when needed.
  • Research and implement effective keyword strategies to meet customer goals.
  • Hands-on management of paid digital marketing. Predominantly Google Ads with the potential to expand into Facebook, Instagram, Bing, etc. in the future.
  • Analyze the performance of campaigns and provide reporting and suggestions to improve performance to clients & management.
  • Stay up to date with social, pay-per-click, and mobile trends & innovations as well as provide recommendations to management on how to serve clients better.
Requirements

Why You Might Like This Job:

  • You’re a college student or recent graduate disinterested in being a small part of a massive corporation.
  • You need a flexible schedule while pursuing a degree.
  • You want to help build a department with the potential for growth opportunities in the future.
  • You want to work for an established company with career stability.
  • You want to work with people who enjoy their work and make cool stuff.
  • You want to be part of a team focused on positively impacting the world.

Requirements:

  • A Degree or pursuing a degree in a marketing-relevant field.
  • Technical Certifications in Google Ads or other relevant digital advertising platforms and the willingness to acquire new certifications as needed.
  • Previous experience in or a willingness to learn PPC advertising strategies and other forms of digital advertising.
  • Experience with Google Analytics and/or the willingness to learn and grow these skills.
  • An understanding of SEO and the willingness to strengthen that knowledge further.
  • Exceptional written and verbal communication focused on conveying information to clients in an easily understandable manner.

Nice to have:

  • Experience in performance reporting and creating visually engaging data presentations using tools such as PowerPoint, LookerStudio, etc.
  • A willingness to seek out educational sources and grow knowledge in your field.
  • Experience or familiarity with the concepts of effective copywriting and/or graphic design.