Are you a social media strategist looking for a fast-paced digital marketing role at a growing firm? If you understand the ins and outs of social media strategy, analytics, and enjoy keeping up on industry trends we have the perfect opportunity for you. ISG is looking for a talented, enthusiastic, and eager social media expert to join our marketing team!

As a Social Media Lead you will coordinate, develop, and implement digital campaign strategies to publish on various platforms. The strategies will focus heavily on social media, to promote the ISG brand, boost engagement, and enhance brand recognition. Representing the ISG brand will require collaboration with our 12 different business units, 14 practice groups, and talent engagement team to identify marketable opportunities, create content, and analyze impressions. 

Using your social media understanding you will conduct research to better understand our many audiences and industry trends and design a firmwide social media plan that will allow us to attract targeted clients and top talent, while positioning ISG as the go-to industry expert. You will be supported by a team of over 20 marketers who operate as an in-house agency to bring value to our firm and our clients. 

Who we are looking for

• A social media guru who understands the ins and outs of different platforms and is passionate about understanding performance analytics
• A team player that can effectively communicate ideas and collaborate with team members to develop compelling content
• A critical thinker and strategic marketing professional who can take the lead, make recommendations, and provide direction across digital platforms
• A visionary that recognizes an opportunity to showcase our growing AEC firm 
• A strong copywriter capable of creating publishable digital content start to finish
• A detail-oriented person who thrives on connecting the dots to tell an impactful story 
• A proactive thinker who can see and solve challenges before they arise
• A digital expert who can develop campaigns for a variety of different audiences, yet maintain a cohesive brand
• A leader who can take our brand, people, and firm to the next level 

What You will do

• Design and develop the firm’s social media strategy and assets to enhance our online presence 
• Develop engaging content for social media platforms
• Maintain a unified brand voice across different social media channels
• Explore opportunities to utilize paid advertising on social media
• Research social media trends and generate ideas for implementation 
• Manage our firm social media management platform, including maintenance, strategy, content writing, graphic direction, and analyzing metrics 
• Set key performance indicators (KPIs) for social media campaigns and measure a campaign’s performance against the KPIs
• Coordinate with digital team members to identify and build campaign strategies to repurpose content across other digital channels such as blogs, website, press releases, and advertisements 

What You will influence

Strategy and implementation for: 

• Social Media (LinkedIn, Facebook, Instagram, X, YouTube, Vimeo, Facebook Ad Campaign Manager, LinkedIn Ad Campaign Manager)
• Blog Content + Development
• Website Content
• SEO + Analytics Reporting
• Additional Digital Assets 
• ISG’s Intranet Content

What you need to succeed

• Degree in Marketing, Public Relations, Communications, or related field
• Five years of relevant experience (preferred)
• Direct experience using social media management tools (Brandwatch, Hootsuite, Sprout Social, etc.)
• Strong copywriting and copy-editing skills
• The ability to manage, multi-task, and establish priorities with competing deadlines
• Enjoyment of working in a highly collaborative environment
• Desire to continuously improve your professional skills and help facilitate ISG’s growth

About ISG

We are 100% owned by our employees! ISG's Employee Stock Ownership Plan (ESOP) allows for broader ownership, the ability to be directly connected to performance, and our culture of accountability and opportunism is amplified. Put simply, everyone works hard = everyone benefits, not just an elite group.

We are focused on strengths, using those talents to guide personal development and team collaboration. We are involved in our communities and lead through empowerment. Firm growth is a direct reflection of the dedication, ingenuity, and hard work each ISG owner brings to the office and field every day.

ISG's growth and sustainability are based on the unwavering belief that we need to grow for the betterment of our people and firm. We are entrepreneurial. We believe in having the right people onboard and being disciplined during good times and when faced with new challenges. And most importantly, we foster growth through positive mentorship and progressive ideas that lead to strategic, contextual based decisions. We believe that this unwavering commitment to our culture, clients, and dynamic qualities translates to better services for our partners, and that it will continue to guide ISG's future.

Learn more about ISG at http://www.isginc.com 

Interested in learning more about ISG? Follow us on LinkedIn, Instagram, YouTube, Facebook, and X.