Sr. Marketplace Marketing Manager
Chicago, IL
Description

Are you on the forefront of the digital landscape, eager to cultivate your skills and play a role in revolutionizing men’s skin care? If you have a creative knack, a meticulous approach to PPC, and a passion for optimizing Amazon ads, then Tiege Hanley is keen on welcoming you aboard!


For over seven years, Tiege Hanley has been not just a company but a phenomenon in the men’s skincare industry. Operating from the vibrant city of Chicago, IL, we have been passionately crafting skin care systems that offer more than just products; they are experiences. Our mission is monumental yet straightforward: to assist men in looking and feeling their absolute best. Through Tiege.com, Amazon, and our exclusive mobile app, we avail these curated experiences to every man embarking on a self-care journey.


In your role, you will be crucial in elevating our presence on Amazon, Walmart and other Retail Platforms ensuring our advertising strategies are not only effective but also innovative. Your expertise in managing substantial advertising budgets (in excess of $100K per month) and your familiarity with PPC strategies will be instrumental in driving our growth and success. 


Your mission, should you choose to accept:


PPC Strategy:

· Develop and execute cutting-edge PPC campaigns on Amazon & Walmart, ensuring unparalleled ROI.

· Conduct comprehensive keyword research and implement strategic bid management to optimize ad performance.

· Effectively manage advertising budgets, with a relentless focus on scalability and efficiency.

· Utilize advanced analytics tools to track campaign performance, making data-driven decisions to continuously optimize results.

· Implement hands-on, daily account management for Amazon, Walmart, Target PPC, identifying trends and applying best practices.

· Collaborate closely with design and content teams to ensure creative optimization.

· Conduct A/B tests to uncover growth opportunities.

· Analyze and interpret research and analytic data to inform and refine marketing strategies.

· Demonstrate familiarity with performance marketing metrics such as CPC, CVR, CTR, CAC, LTV, ACoS, TACoS, and MER.


Collaboration and Communication:

· Work closely with cross-functional teams at Tiege Hanley to ensure alignment and bring fresh, innovative ideas to the table for continuous growth.

Requirements

Your Expertise:

· Proven track record in managing successful PPC campaigns on Amazon, experience in Google / Bing PPC is a plus. 

· Deep understanding of digital advertising, especially in a D2C context, with expertise in metrics like TACOS, MER, CPA, LTV modeling,    and other core metrics.

· Strong analytical skills, with the ability to interpret complex data and translate insights into actionable strategies.

· Excellent communication and collaboration abilities.

· Proficiency in Amazon Ads.


Basic Qualifications:

· Professional Background: 2-5 years of experience in a similar role, preferably in a D2C brand environment.

· Experience managing significant advertising budgets on Amazon (over $100K per month).

· Degree: Bachelor’s degree in business, Marketing, Computer Science, or a related field.


Preferred Qualifications:

· Technical Proficiency: Deep familiarity with advertising pixels, PPC management tools, and analytics platforms.

· Audience Understanding: Ability to tailor campaigns to our specific target audience, primarily male.

· Proficiency in a second language, preferably Spanish, French, or German.

· Advanced analytical skills using tools such as Excel, Tableau, and SQL.

· Experience with CtV / OTT or DSP. 


Why Join Tiege Hanley?

· The ability to participate in the Employee Stock Option Program (you can become an owner) 

· Unlimited PTO policy - we trust our employees to manage their time!

· Excellent benefits, including 70% medical paid by the company and dental benefits, with 50% paid by the company

· 401K with company match program

· Hybrid office hours 

· Summer hours with WFH Fridays 

· Complimentary men’s grooming products while employed.

· Growth and Development: A golden opportunity to hone your skills and grow in a dynamic, fast-paced environment.

· Impactful Work: Play a role in a company that is rewriting the rules in the men’s skincare industry.

· Collaborative Culture: A workspace that encourages innovation through collaboration and values diverse perspectives.

 


Tiege Hanley is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you need assistance or an accommodation due to a disability, you may contact us at HR@tiege.com