Position Objective: 

Use your social media skills and knowledge of public relations and print, TV, radio, and online media to change the world for animals. PETA is seeking a Social Media Press Coordinator to develop cutting-edge social media strategies, grow new relationships with media representatives, and represent our campaigns to the media on various platforms including podcasts, X, Instagram, BlueSky, Threads, TikTok, and YouTube. 

Primary Responsibilities and Duties:

• Research, identify, develop, and coordinate pitches and correspondence that promote animal rights messages and generate media coverage for PETA’s campaigns across podcasts and all social media channels, including X, Instagram, BlueSky, Threads, TikTok, and YouTube

• Develop processes for effective strategic press outreach across all social media platforms by creating assets, managing projects, deploying outreach, and tracking results 

• Plan and carry out new media outreach strategies and approaches across all social media platforms to increase PETA’s impact and build a network of media contacts

• Adapt to new plans and opportunities quickly, adjust media outreach strategies, and enact plans based on success and analytics 

• Brainstorm, develop, and implement pitch ideas; manage media outreach projects independently to completion 

• Develop contacts and establish relationships with media representatives, news influencers, and podcasters through innovative approaches 

• Work with podcasters and podcast networks to promote animal rights messages

• Develop and pitch story ideas to podcasters and see them through to fruition

• Keep informed about PETA's work, social media presence, and traditional media coverage 

• Stay on top of trending topics and news stories and track and/or interact with those that are relevant to PETA's campaigns 

• Maintain database records of media contacts, interactions on various platforms, and supplemental information 

• Exercise sound judgment and confidentiality at all times 

• Professionally represent PETA's campaigns to the media and the general public 

• Perform any other duties assigned by the supervisor 

• Degree in a related field or equivalent experience working in a professional environment 

• Minimum of two years of professional working experience in social media, public relations, or the media industry

• Track record of successful strategic projects demonstrating increased outreach and influence for supported brands, clients or companies 

• Ability to think strategically and creatively to achieve objectives 

• Experience with public relations listening and engagement tools such as Sprout Social, Muck Rack, and Sprinklr preferred

• Willingness and ability to be on call during weekend and evening hours 

• Demonstrated thorough knowledge of animal rights issues and campaigns 

• Proven ability to deal with a variety of people in a professional manner 

• Demonstrated ability to work on multiple projects simultaneously 

• Proven ability to take initiative and follow through

• Demonstrated ability to make sound judgments and work independently 

• Proven exceptional written and verbal communication skills 

• Proven excellent organizational skills 

• Proven ability to work well under pressure and meet tight deadlines 

• Professional appearance and adherence to a healthy vegan lifestyle

• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues 

• Commitment to the objectives of the organization 

The salary range for this position is $50,003.00 - $67,724.80 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work. 

A list of benefits available to qualified employees is available here.