Director of Deposit Sales & Initiatives

We are seeking a strategic and results-driven Director of Deposit Sales & Initiatives to lead our efforts in driving deposit growth and implementing initiatives to enhance our deposit products and services. The Director will play a key role in developing and executing strategies to attract new deposit customers, deepen existing relationships, and optimize deposit-related processes and systems.

About Servbank:

Founded in 1994, Servbank is a banking institution with local roots and national reach. We were built on a foundation of community-orientation, which ensures that no matter who we serve, we do so with the human touch that marks the gold standard of service. We work with individuals, businesses, and communities, so that whether you’re a student, a homeowner, a small business owner, or a community leader, we can help you fulfill your goals. Come create excellence with Servbank.


  • Deposit Growth Strategy: Develop and execute strategic plans to drive deposit growth, increase market share, and achieve business objectives, leveraging market insights, competitive analysis, and customer segmentation.
  • Sales Leadership: Provide leadership and direction to the deposit sales team, including branch managers and relationship managers, to achieve sales targets, drive performance, and deliver exceptional customer service.
  • Product Development: Lead the development and enhancement of deposit products, services, and promotions to meet customer needs, differentiate Servbank in the market, and maximize revenue opportunities.
  • Marketing and Campaign Management: Collaborate with marketing and communications teams to develop and implement targeted marketing campaigns, promotions, and initiatives to attract new deposit customers and increase cross-selling opportunities.
  • Customer Relationship Management: Cultivate and maintain strong relationships with existing deposit customers, businesses, and community organizations to identify opportunities for deposit growth and address customer needs.
  • Operational Excellence: Streamline deposit-related processes, procedures, and systems to enhance operational efficiency, improve customer experience, and ensure compliance with regulatory requirements.
  • Performance Monitoring and Reporting: Monitor key performance indicators (KPIs), track sales performance, analyze trends, and prepare regular reports and presentations for senior management and stakeholders.
  • Market Research and Competitive Analysis: Conduct market research, competitor analysis, and customer surveys to identify market trends, customer preferences, and opportunities for innovation and differentiation.

  • Bachelor's degree in Business Administration, Finance, Marketing, or related field; Master's degree preferred.
  • Minimum of ten years of experience in deposit sales, product management, treasury management, or related roles within the banking or financial services industry.
  • Proven track record of success in driving deposit growth, achieving sales targets, and leading teams to deliver results.
  • Strong knowledge of deposit products, services, and industry trends, as well as regulatory requirements and compliance standards.
  • Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams and collaborate effectively with cross-functional stakeholders.
  • Strategic thinker with analytical abilities, problem-solving skills, and a customer-centric mindset.
  • Experience in project management, product development, and marketing campaign management is desirable.
  • Ability to work independently, adapt to changing priorities, and thrive in a fast-paced, dynamic environment.

EEO Statement:

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.