ABOUT NIC 

The National Investment Center for Seniors Housing & Care (NIC), a 501(c)(3) organization, works to enable access and choice by providing data, analytics, and connections that bring together investors and providers. NIC delivers the most trusted, objective, and timely insights and implications derived from its analytics, which benefit from NIC’s affiliation with NIC MAP Vision, the leading provider of comprehensive market data for senior housing and skilled nursing properties. NIC events, which include the industry’s premier conferences, provide sector stakeholders, which includes C-Suite operators and capital providers, with opportunities to convene, network, and drive thought-leadership through high-quality educational programming and with an extraordinary attendee experience.

GENERAL SUMMARY

In this role, you will use your significant experience in marketing copywriting, strong writing and editing skills, and your deep understanding of target audience research to create compelling marketing content for promoting conference themes, formats, and sessions for three annual conferences and program-related marketing deliverables including website content, email campaigns, flyers, social media kits, and other collateral materials.  You will also provide marketing content for promoting NIC Academy educational offerings for Boot Camps, Certificate Programs, and Specialty Courses and related marketing deliverables including website content, email campaigns, flyers, social media kits, and collateral materials. You will accomplish all of this with your strong organizational, time management and problem-solving skills in a fast-paced environment that focuses on continuous improvement. You will use your excellent communication and collaboration skills as part of the marketing and creative teams to understand the company’s brand and messaging and will use data and analytics to measure effectiveness of copy. You will demonstrate the NIC Values of Being a Spark, Investing in Ourselves, Partnering with Others and Taking Pride in Our Work.

LOCATION: The position is located at the NIC Offices in Annapolis MD but can be hybrid within a two-hour driving or train commute of the office.

 Please note that we will not accept resumes after April 26, 2024. 

IN THIS ROLE, YOU WILL: 

• Develop comprehensive marketing content plans simultaneously for multiple events.
• Develop compelling content to drive conference attendance and NIC Academy registrations.
• Collaborate with other teams, such as Events and NIC Academy, to create cohesive marketing materials.
• Stay up to date on industry trends and best practices in marketing copywriting.
• Conduct market and customer research to understand the target audience and create relevant and engaging copy.
• Edit and proofread marketing materials to ensure accuracy and consistency.
• Measure and report on the success of marketing campaigns, using metrics such as website traffic, email opens, and conversions.
• Identify and resolve challenges and issues as you contribute to the continuous improvement of the marketing copywriting process.
• Attend industry events and conferences to build relationships and promote the company.
• Provide training and support to team members on marketing copywriting best practices and tools.
• Collaborate with external partners to develop website content. 

 REQUIRED QUALIFICATIONS  

• Commitment to NIC’s mission, values, and vision
• 10+ years of experience in marketing copywriting or a related field
• Strong writing and editing skills, with a portfolio of writing samples
• Familiarity with data analysis and reporting tools, such as Google Analytics
• Ability to conduct market and customer research to create relevant and engaging copy
• A desire to learn and grow in the marketing copywriting field
• Proficiency with Microsoft Office including Word, Excel, and PowerPoint
• Bachelor’s degree or equivalent professional experience

PREFERRED QUALIFICATIONS 

• At least 2 years’ experience working with C-suite volunteers. 
• Demonstrated commitment to serving older adults and communities.
• Experience in the senior housing and care industry.
• Experience in creating and administering electronic surveys.
• Demonstrated experience networking with LinkedIn.

TRAVEL REQUIREMENTS 

• Less than 30 days per year

SALARY RANGE

Compensation will be competitive and reflect the qualifications, skills, and experience of the applicant. The range for base pay will be $125,000 to $150,000.

WHY NIC?   

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At NIC, we welcome diversity of background and experience. We would encourage you to apply if this is a role you would be passionate about doing every day. 

When you join NIC, you’ll experience a collaborative and innovative culture working alongside talented team members who live our make Grandma Proud values to support access and choice for older adults. 

Consistent with our belief that our employees are our most valuable resource, NIC offers you generous compensation and performance-based incentives. Eligible to participate in discretionary bonus pool. NIC also invests in your professional and academic growth with internal training and tuition reimbursement. Our benefits package includes (but is not limited to):  

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug insurance; dependents and domestic partners eligible 
• Life and supplementary insurance  
• Employee Assistance plan including virtual and in person mental health counseling services for individuals and family   
• 401(K) retirement plan with company contributions  
• Annual, personal and floating holidays, in addition to paid holidays 
• Professional development opportunities
• Paid parental leave

At NIC, we believe that to fulfill our mission to provide access and choice to America’s older adults we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected, and heard. 

As such, NIC is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. 

NIC is committed to the full inclusion of all qualified individuals. In keeping with our commitment, NIC will take steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr@nic.org.

WORK ENVIRONMENT/PHYSICAL DEMANDS 

Work is generally remote but when working in the NIC office environment there may be exposure to moderate noise levels. Work involves operation of personal computer equipment for six to eight hours daily or prolonged periods of time and includes physical demands associated with a traditional office setting, e.g., walking, standing, communicating, and other physical functions as necessary. Physical requirements of this position include the following:

• Lifting up to 25 lbs. 
• The noise level in the work environment is usually moderate