National Account Manager, Beer/Wine/Spirits + Hospitality
Seattle, WA or Boise, ID
Job Type

POSITION: National Account Manager, Beer/Wine/Spirits + Hospitality

REPORTS TO: VP, Global Sales

HOURS: Full Time

LOCATION: Hybrid (Seattle, Wa or Boise, ID)

About MiiR:

Founded in 2010 and based in Seattle, Washington, MiiR is a design forward and generosity driven brand creating thoughtfully designed drinkware. Our products enhance the small moments and elevate simple rituals by combining beauty, performance and sustainability. A certified B Corporation, Climate Neutral Certified brand, Certified Evergreen company and 1% for the Planet member that is independently owned and operated, MiiR has given over $4,000,000 and empowered the lives of 115,000+ people worldwide.

MiiR is committed to providing our MiiRkats with a positive, purpose-driven and productive work environment filled with opportunities for both personal and professional growth. It is the collective, relentless pursuit of our MVPs (Mission, Vision, Practices) that we believe will establish MiiR as a premier, independent product brand.  Always design forward and generosity driven.

Mission: We exist to empower people for a better future.

Vision: To create more beauty and generosity in the world.

Practices: Find a way together. Stay sharp. Instill trust. Make it better. Be open and curious.

About the Position: 

The National Sales Manager, Beer/Wine/Spirits + Hospitality is responsible for overseeing current & prospective customers and business channels through email, cold calling, and/or events. The role oversees our growing beer, wine and spirits channels along with the hospitality channel that includes well-known A+ level accounts, requiring white glove account management, along with strategic planning for the entire vertical of business.

Key Responsibilities: 

  • Own key tier 1,2 and 3 accounts and work with teams to cultivate tier 4 and 5 customers
  • Develop and execute a strategic plan to general incremental sales volume for the assigned customer base
  • Build strong relationships with key retail partners
  • Collaborate with the VP of Global Sales to develop forecasts related to key accounts and specified channel responsibilities
  • Work closely with the Director of Customer Success to implement programs and service tier 4-5 accounts, growing them into larger accounts
  • Collaborate with cross-functional teams to identify new opportunities within MiiR’s core competencies for the assigned customer base.
  • Identify and implement new SKU expansion opportunities
  • Recommend promotional ideas, merchandising opportunities, and new product requests to sales leadership and cross-functional teams
  • Provide relevant customer feedback to sales, marketing and operations teams regarding product reception and new/desired features
  • Ensure preparation and accuracy of all sales orders, working with sales operations to ensure timely delivery
  • Verify new and existing account details with management, including stock levels and credit terms
  • Actively notate within Hubspot ensuring all contacts are up to date, deals are progressing, and all meeting notes are captured
  • Respond to assigned inbound inquiries and guide prospective customers through the onboarding process, from product selection to the closed account stage.
  • Utilize experience with co-branding/brand partnerships and corporate promo channels, where applicable
  • Manage daily customer needs, including customer service requests, re-orders, and other customer needs.
  • Travel to key accounts as necessary
  • Participate in trade shows and assist in coordinating as needed
  • Perform other duties as assigned


  • Working at a Certified B Corp.
  • Medical, dental & vision insurance covered at 100% for eligible employees
  • 401(k) Plan with company match
  • Generous paid parental leave
  • Unlimited vacation time
  • Cell phone stipend
  • Professional development, career coaching and conference attendance (when global circumstances allow)
  • Product discounts and pro deals with partner companies in the outdoor industry
  • 10+ years of sales experience, preferably in a business development role.
  • Track record of reaching or exceeding monthly/quarterly/yearly activity goals and quotas.
  • Excellent phone, writing, and listening skills.
  • Familiarity with Excel and experience in data analysis and forecasting.
  • Strong CRM (HubSpot, Salesforce, etc.) and ERP (Acumatica, Netsuite, SAP, etc.) knowledge is a bonus.
  • Strong self-starter and team player who aligns with MiiR's values and treats customers with respect, empathy, and integrity.
Salary Description