Our family of brands comprises Dansk, the heritage home brand from Denmark, Schoolhouse, the lighting and lifestyle goods company based in Portland, Oregon, and Food52, the curated cooking and home destination, based in Brooklyn New York.

Schoolhouse is a lighting and lifestyle goods company dedicated to the preservation of American manufacturing, thoughtful living, and purposeful design. From iconic lighting to one-of-a-kind homewares, our mission is to provide a new generation of heirlooms that inspire people to create unique, meaningful spaces in which to live and work.  Our obsession with quality has compelled us to produce modern heirlooms the old-fashioned way.  Our location in Portland, Oregon is where we design our collections, assemble our lighting, ship our finished creations, and most importantly, dream of what’s next.

About the Role / Summary: 

The Email Marketing Coordinator is responsible for the execution of email + SMS related initiatives at Schoolhouse. This role will drive and execute customer lifecycle strategies for new customer acquisition, retention, engagement, and lifetime value using a data-driven mindset with a deep understanding of our customer base. This position combines creative communication skills and technical savviness to support Schoolhouse email and SMS marketing programs and requires a passion to enhance the user experience and deliver on sales growth targets.

This is a hybrid role, with the expectation of being in our Portland office Tuesday thru Thursday.

Key Responsibilities

• Execute on email and SMS strategies and identify opportunities to expand lifecycle/retention efforts into additional channels.
• Provide input on all things email and assist in driving cross-functional collaboration across marketing, technical, operations, and product teams.
• Coordinate email assets: gather requirements, brief campaigns, coordinate timelines, and implement deadlines from planning and design through deployment.  
• Utilizes our Email Service Provider (Sailthru) and our web platform (Shopify) to execute and manage the Schoolhouse email program including daily sends, ad hoc sends, promo series, trigger campaigns, Trade program sends, launches, etc.
• Utilizes our SMS provider (Attentive) to execute and analyze ad hoc and triggered SMS campaigns.
• Maintain and update relevant marketing calendars.
• Provides recommendations for future campaigns and initiatives based on data driven analysis, AB testing, best practice and industry comps.
• Assist with compiling weekly, monthly, and quarterly hindsight's for trend analysis.
• Assist in managing a customer-communication roadmap to coordinate with cross-functional partners.

Additional Functions

• Periodically reviews and optimizes digital web content as needed.
• Participates in separate projects with email requirements as necessary.
• Special projects as assigned

Qualifications & Requirements

• 2+ years of experience in email marketing, or digital marketing.
• Degree in Communications, Marketing, Advertising or equivalent experience preferred.
• Highly organized with a strong attention to detail. 
• Working knowledge of Google Suite products
• Experience designing and implementing A/B and multivariate tests
• Knowledge of Sailthru, Attentive, GA4, Shopify, Adobe Creative Suite is a plus
• Experience working within the home industry is a plus
• Must have strong written and verbal communication skills, including presentations
• Must have a high-level customer centric focus.

Compensation

This is an exempt role.  The target pay range for this role is between $52,000 to $65,000.

This role is eligible for a bonus.

EEO Statement

Schoolhouse is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members. We value diversity and recruit, hire, and promote individuals solely based on talent, qualifications, competence, and merit. We evaluate candidates without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics as required by law and as a matter of our company values.  

Working at Schoolhouse

Schoolhouse is committed to providing our team with a competitive benefits package. Some of our benefits for 2024 include: 

• Food52 funded health benefits (medical, dental, and vision), starting at zero cost to employees
• Unlimited paid time off
• Monthly fitness reimbursement
• Citibike (NYC) or BikeTown (PDX) company-sponsored annual membership
• Generous employee discount across our brand portfolio
• 401K
• FSA / HSA

Our Values

We save everyone a seat.

• We forge connections with our community through kindness, empathy, and personal touch.
• We view everyone as a whole person, and we celebrate what makes us unique.
• We aspire to leave things better than we found them.

We reset the table.

• We actively create opportunities for change and believe in challenging industry norms.
• We clearly communicate our DEI vision and welcome discussion.
• We make room for new and existing members of our community and commit to supporting their needs.

We go off recipe.

• We don’t follow the pack, we lead it.
• We strive to build a great company that continues to grow and develop, with original ideas and unique implementation.

We light the fire.

• Instead of waiting for work to be identified or assigned, we take the initiative and seek it out, embracing action and accountability.
• Put simply: we get stuff done.

We pass the butter.

• We engage in respectful interactions under all circumstances, operating with a “we” not an “I” mentality.
• We lead with positive intent and charitable assumption, and we understand that we are all working towards the same goals.
• We lift each other up by generously bringing what we have to offer to the table.