Digital Marketing Coordinator
Job Type
Part-time
Description

  

General Statement of Duties


The Digital Marketing Coordinator is responsible for managing and optimizing the museum’s digital presence. As a member of the Marketing & Communications team, the Coordinator supports integrated marketing efforts to enhance the museum’s online visibility and user experience. This position recognizes the capacity to achieve greater results by integrating skilled volunteers and leveraging their diverse knowledge and abilities. This position reports to the Marketing & Communications Director. 


Qualifications

  • Bachelor’s degree in Marketing, Communications, Information Technology, or related field.
  • Proven experience as a webmaster or in a similar role 
  • Strong understanding of SEO and keyword strategies.
  • Familiarity with Content Management Systems (CMS) and website architecture.
  • Proficiency in writing and uploading website metadata.
  • Strong analytical skills with the ability to produce timely reports
  • Proficiency in using email CRM systems
  • Ability to manage multiple projects and deadlines simultaneously.
  • Exceptional interpersonal and organizational skills.
  • Strong attention to detail, excellent time management skills.
Requirements

  

ESSENTIAL FUNCTIONS

Essential Function 1: Maintain theVLM.org

  • Serve as webmaster, with accountability for analytics and performance.
  • Work with other Museum departments to update content (e.g., event pages, exhibit pages, visit pages, membership pages, education pages, etc.) in a timely manner and in conjunction with institutional messaging
  • Create and uphold SEO and keyword strategy, based on analytics, to market Museum offerings and products. Work collaboratively with Communications & Data Director to create and implement keyword and search strategies to improve site performance, ranking, and user experience.
  • Write and upload metadata throughout website.
  • Update and maintain alt text for images and assets in website media library
  • Integrate accessibility principles into website experience
  • Recommend changes to website architecture and content to improve user experience

Essential Function 2: Digital Advertising & Campaign Management

  • Maintain Google My Business profile, reflecting changes in operating hours as needed
  • Prepare ad content, creative, and campaigns for Google AdWords and Google Ad Grants.
  • Set and monitor campaign effectiveness for all online and social media campaigns. Produce timely reports, and develop contingency strategies if required.
  • Monitor social media user engagement and suggest content optimizations
  • Direct social media, search, online display and remarketing advertising strategies.

Essential Function 3: Email Marketing Analytics

  • Test, and deploy email marketing automations to drive engagement and revenue generation (e.g., repeat visitation, engagement, membership conversions).
  • Oversee on-site and online mailing list collection, maintenance, and requests.
  • Monitor statistics and share campaign reports.