Mission of the Role

To generate significant revenue and establish strong referral networks by developing new territories and securing staffing contracts, ultimately supporting the growth and success of the home care agency.

Job Summary

We are seeking a dynamic and results-driven Home Care Business Development Executive to join our team. The successful candidate will be responsible for generating revenue by developing new territory, establishing strong referral networks, signing up clients for care services, and securing contracts to support our agency's growth.

Key Responsibilities

• Develop and Maintain Referral Partner Relationships
• Identify, approach, and build strong relationships with referral partners such as healthcare providers, senior centers, and community organizations.
• Conduct regular meetings and follow-ups to maintain and strengthen these partnerships.
• Sign Up New Elderly Clients for Home Care Services
• Engage with potential clients and their families to understand their needs and offer suitable home care solutions.
• Guide clients through the sign-up process and ensure a smooth onboarding experience.
• Achieve Quarterly and Annual Revenue Targets
• Develop and execute strategies to meet and exceed quarterly and annual revenue goals.
• Monitor progress and adjust tactics as needed to stay on track.
• Conduct Market Research to Identify Potential Clients and Partners
• Analyze market trends and competitor activities to identify new business opportunities.
• Develop targeted marketing campaigns to attract potential clients and partners
• Collaborate with the Caregiving Team to Ensure High-Quality Service Delivery
• Work closely with the caregiving team to ensure clients receive the highest quality of care.
• Provide feedback and support to improve service delivery and client satisfaction.

Daily Activities

• Making outbound calls and visits to potential referral partners and clients
• Scheduling and conducting meetings with referral partners
• Following up on leads and maintaining a detailed CRM
• Attending networking events and community functions
• Preparing and delivering presentations to potential clients and partners
• Sell and sign up prospects to be clients
• Collaborating with the caregiving team to address client needs
• Tracking and reporting on sales activities and performance metrics

Required Skills and Competencies

• Strong communication skills
• Relationship-building expertise
• Sales and negotiation skills
• Customer service orientation
• Goal-oriented mindset

Key Performance Indicators (KPIs)

1. Annual Revenue Generation: Generate $750,000 in annual revenue
2. Quarterly Billable Hours (After Ramp-Up): Achieve 480 billable hours per quarter
3. Quarterly Revenue (After Ramp-Up): Achieve $220,000 in quarterly revenue
4. Churn: Keep it low at under 3.5%

Preferred Qualifications

• Masters in Social Work- MSW (preferred)
• 2+ years marketing and sales experience in home care, home health, hospice, assisted living, hospital or related organizations
• An established and working network of home care referral sources
• Proven track record of generating $600,000 in annual revenue
• Experience developing new territories from 0 hours to 400 weekly hours
• Consistently achieved 100% of monthly and quarterly quotas
• Secured at least one contract (staffing or provider) per quarter
• Established a book of 25 referral partners from scratch
• Successfully signed up clients who were arranging for care
• Demonstrated ability to build revenues through cold calling and referral relationships
• Increased billable hours from client referrals by 40 hours quarterly

Compensation & Benefits :

• Salary + uncapped commissions with accelerator
• Medical & Dental Insurance 
• Concierge doctor membership
• 10 days PTO
• 6 Paid Holidays

"CareWorks Health Services is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation / Age. CareWorks Health Services has always been, and always will be, committed to diversity and inclusion. We seek candidates from all backgrounds to join our teams, and we encourage our employees to bring their authentic, original, and best selves to work.”

Resumes only, no phone calls. Email-only

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