Food52 is a next-generation cooking and home company, named one of the World's Most Innovative Companies by Fast Company, with a monthly reach of more than 30 million people. The digital hub challenges the models of traditional media and retailers, combining content, commerce, and community around the belief that the kitchen is the heart of the home and that food is the center of a well-lived life. Food52 connects a global community of experts and amateurs, supporting them with inspirational, helpful content — recipes, videos, podcasts, cookbooks, and more — and outfitting them with products that make them happy. In addition to a curated Shop that features hundreds of makers, the Food52 family of brands includes the lighting and lifestyle goods company Schoolhouse and the heritage home brand Dansk.

Schoolhouse is dedicated to the preservation of American manufacturing, thoughtful living, and purposeful design. From iconic lighting to one-of-a-kind homewares, our mission is to provide a new generation of heirlooms that inspire people to create unique, meaningful spaces in which to live and work. 

Dansk is an inspired home brand created in 1954 by Ted and Martha Nierenberg to bring the elegant simplicity and natural materials of Scandinavian design to the American market at reasonable prices. The mission of the Dansk brand is to preserve Dansk’s heritage, revive many of the exceptional designs from its archives, and collaborate with leading designers around the world to create new products that will someday be passed through generations.

About the Role / Summary: 

Food52 is seeking a Recipe Developer/Content Creator who will develop and publish delicious, original recipes, host or co-host video series such as Recipe Drop, and help build a community of fans and enthusiasts. Responsibilities also encompass creating content related to the company's advertisers and sponsors and taking part in a variety of talent-related activities, including both virtual and in-person events. This is an in-person role with the expectation of working 5 days per week in our Brooklyn, NY headquarters.

Key Responsibilities

- Develop and write original, clearly-written recipes for Food52 each week and upload them to our CMS.

- Host, co-host, and/or serve as supporting talent for current video series including Recipe Drop and future series.

- Must be inventive in the kitchen and build a community of fans and enthusiasts who share and celebrate these recipes. 

- Create content to be featured on our social accounts.

- Contribute to new shows, content ideas and IP development.

- Ideate and plan recipe content based upon seasonality, holidays, featured products in our Shop, and in alignment with our brand goals. 

- Conceptualize, create, and collaborate on the production of content and events connected to our brand partnerships. 

- Participate or appear in additional talent-related services such as live events and appearances, both virtual and in-person.

- Test recipes from colleagues or brand partners as needed.

- Stay up-to-date with social media trends, content creators, platform updates across Instagram, TikTok, Pinterest, and YouTube, and other emerging technologies in the food and home industries. 

- Execute special projects as assigned or needed. 

Success Metrics

The success of this role revolves around the following: 

• Compelling, fun, on camera presence that resonates with our audience
• Able to develop fresh innovative recipes in a unique style
• Able to self-edit and deliver well edited recipes that home cooks can follow
• Ability to inspire a community and build followers and fans
• Ability to engage in dialogue on social and to connect/communicate with followers in multiple formats (video, written, etc)
• Ability to deliver brand advertising with creativity and flair and with precision

Requirements & Qualifications: 

• An engaging personality and ability to connect with an audience on-camera and through voice over. 
• Passion for food and lifestyle media, as well as familiarity with social media platforms including IG, Pinterest and YouTube, best practices, analytics, and current trends. 
• Ability to think like a creator, with a proven track record of identifying trends / virality and capitalizing on it, as well as analyzing metrics to increase performance in real time.
• Excitement to work at a company in the midst of reinventing itself, managing shifting priorities and tasks in a timely fashion, while collaborating with cross-functional teams in a positive manner. 
• Previous experience working with brand partnerships and creating paid content is preferred.  
• Must be able to provide samples of past work or link to current portfolio. 
• A degree in media production and/or culinary training is a plus, but not mandatory.
• Bonus points if you have built your own online presence, but this is not a requirement for the role.
• Experience operating DSLR cameras and mastery of basic lighting techniques is a plus, but not mandatory. 
• Proficiency in the Adobe Creative Suite, with a keen eye for design aesthetics and details, as well as in-platform social media editing tools is also a plus. 

To be considered, submit the following to hiring@food52.com

• 3 original recipe concepts for June
• A link to your voiciest, most delicious published recipes
• A link to 2 recipe videos on YouTube, Instagram or TikTok
• A brief description of your experience and what you will bring to Food52 that will inspire more people to eat well and become better cooks – and follow Food52!
• Your resume

Physical Requirements (if applicable) 

• This is a physical role that requires you to be on your feet for most of the day, have the ability to do light lifting (up to 40 pounds), use knives and all kitchen equipment.

COMPENSATION

This is an exempt role. The target pay range for this role is between $75,000 to $115,000.

EEO STATEMENT

Food52 is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members. We evaluate candidates without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics as required by law and as a matter of our company values.

WORKING AT FOOD52, SCHOOLHOUSE & DANSK

We are committed to providing our team with a competitive benefits package. Some of our benefits for include: 

• Up to 97.5% funded health benefits (medical, dental, and vision)
• Unlimited paid time off
• Monthly fitness reimbursement
• Citibike (NYC) or BikeTown (PDX) company-sponsored annual membership
• Generous employee discount across our brand portfolio
• 401K
• FSA / HSA