About the job:

Sandia Laboratory Federal Credit Union (SLFCU) is seeking a Vice President to be the leader of its Digital Growth. Reporting directly to the Chief Digital Officer (CDO), the VP will build and manage new lines of business that contribute to deposit capture, loan originations, and income growth. This includes launching a new digital bank under a separate brand, establishing fintech partnerships that generate banking-as-a-service revenue, and generating growth with existing and new members.

What you’ll do:

• Team building and people management. You will build and lead a team of strategists, analysts, business development professionals, designers, and venture architects. We want you to attract new talent and put your own stamp on the team’s culture.
• Digital strategy development. In collaboration with the CDO, you will own the refinement, socialization, and implementation of the company’s digital strategy. The digital strategy includes our 10-year objectives, strategic pillars, 3-year focus areas, enabling capabilities, key performance indicators (KPIs), and a set of high-profile strategic initiatives.
• Building a new digital bank. You will identify the market segment, validate the needs of that segment, and define MVP products and services to be delivered to the market segment. You will build a 5-year business case and pro-forma financial statements. You will engage a core technology partner and operations partners, then build an internal and external team to support the new business. Finally, you will develop a new brand for the digital bank.
• Ongoing new venture development and management. Following the launch of the digital bank, you will build a pipeline of income-generating opportunities that can be enabled through digital channels. These may include fintech partnerships, as-a-service business models, and additional digital banks.
• Customer research. For each new venture you propose, you will oversee primary research (customer interviews), prototyping, and concept testing to document personas, identify human needs, and codify jobs.
• Business case development. For each new venture you propose, you will develop financial models and build business cases to explain the impact of the new venture on our income statement and balance sheet.
• Market research and digital trends monitoring. You will conduct secondary research, monitor market trends, and attend industry events as needed to keep your finger on the pulse of our competitors’, partners’, and potential partners’ activities.
• User experience (UX) design. You will partner with the Vice President of Digital Products & Experiences to bring your new ventures to life visually through user experience and user interface designs, journey maps, and personas.
• Cross-functional collaboration. You will work closely with VPs and Chief X Officers across our business to bring new ventures to life. Your primary collaborators will include the retail organization (branches, contact center, deposit operations), lending, technology, marketing, financial products, data, and the enterprise project management office (PMO). You will also manage and grow relationships with the external partners that enable your new ventures.
• Budget management. You will develop and manage a budget allocated to digital growth, including compensation and benefits for your employees, strategic initiative capital expenses, vendor and platform fees, consulting spend, and other miscellaneous operating expenses.

What you bring to the table:

• 10+ years of experience in the financial services industry, ideally in a digital organization
• A background in profit & loss (P&L) management, fintech, consulting, or startups
• A bachelor’s and/or master’s degree, most likely in business or a STEAM field (Science-Technology-Engineering-Arts-Math)
• While not required, we anticipate many top candidates will possess an MBA
• A demonstrated ability to manage people and to attract, develop, and retain top talent
• A track-record of launching and scaling startups or new lines of business in financial services