Whisker is the maker of Litter-Robot, Feeder-Robot, and Litterbox.com. At Whisker, we believe pet parenthood can always get better.

As leading innovators in pet tech and refined pet accessories, we work tirelessly to solve problems and deliver smarter insights for pet parents while enriching the lives of pets. Whether it’s a self-cleaning litter box that automates scooping, an automatic feeder that helps pets develop healthier eating habits, or a modern cat tree that delights both humans and felines, we strive to deliver better solutions for consumers while transforming pet care along the way. To us, having a pet is the best thing ever. At Whisker, life together just keeps getting better.

Whisker is based in Auburn Hills, Michigan and Juneau, Wisconsin with 500+ passionate team members. The Regional Sales Manager will be based out of The United Kingdom. 

What You’ll Do:

Whisker is seeking a full time and permanent Regional Sales Manager to drive Whisker’s growth in the EMEA region. Working in tandem with our authorised distribution partners, you will be a self-starter, prepared to roll up your sleeves and evangelise the Whisker brand and products with a specific focus on delivering revenue and margin. 

First-class communication skills – with additional European languages a distinct advantage – will be central to this role where the proven ability to develop lasting relationships with customers (retailers) and partners (distributors, local marketing agencies) will provide the foundation for long-term expansion and revenue growth.

This role will also require a candidate who can capture and analyse local market feedback, sell through data / trends and competitive insights which need to be shared with Whisker HQ teams to help inform future product and marketing initiatives. 

Summary:

The Regional Sales Manager drives revenue and margin growth by managing local distribution partners, overseeing sales forecasting and planning, and maintaining strong customer relationships. 

Essential Duties and Responsibilities:

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as deemed necessary.

• Ownership of “the number” – responsible for the achievement of revenue and margin quota
• Territory Management: leads day-to-day management of local distribution partners, the qualification of and negotiation with new retailers, assessment and execution of promotional opportunities, as well as navigation/management of channel conflict issues
• Sales Forecast and Planning: creates and maintains, in collaboration with distribution partners, accurate forecasts, budgets and promotional plans
• Market/sales data: prepares and presents regular sales reports, forecasts, and budgets to senior management, providing insights and recommendations for business growth
• Manages the alignment of the direct and retail aspects of the regional business in conjunction with the Whisker D2C team
• Attends trade shows, either in support of distribution partners or on a stand-alone basis
• Customer Relationship Management: builds and maintains strong relationships with the top 3-5 key customers in each territory. Develops and implements a comprehensive retail sales strategy for each customer aligned with overall company objectives and growth targets
• Provides support to local marketing agencies (PR, Digital, etc.) in their delivery of local programmes
• Analyzes sales data, market research, and customer feedback to identify areas for improvement, optimizes pricing strategies, and enhances the overall customer experience
• Stays updated on industry developments, emerging technologies, compliance, regulations, and retail trends; provides strategic recommendations to senior leadership to stay ahead of the competition
• Will perform additional responsibilities when required 

What You’ll Bring:

• Proven sales track record of consumer products, ideally with domain-specific experience/knowledge of the Pet category and/or the Consumer Technology category, with a minimum of 7-10+ years demonstrable revenue growth across major retail channels
• Demonstrable success in working with distributors across the region and holding them to performance targets; alternatively you may have worked for a distributor and successfully developed brand penetration within retailer networks
• Solid understanding of distributor management practices along with direct sales strategies
• A self-starter, previous experience working with start-ups / new brands in the European territory is highly desirable
• Excellent communications skills – both verbal and written – with the demonstrable ability to evangelise the Whisker brand and product portfolio, converting that into market traction
• Strong negotiation abilities coupled with excellent problem-solving skills
• Professional spoken English
• Ability to travel freely within Europe (with possible additional travel to the US) 
• Maintains confidentiality of proprietary information
• Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
• A high degree of initiative, self-motivation, and ability to motivate others
• Ability to establish and maintain cooperative working relationships with Team Members and colleagues
• Comfortable with office pets (cats, dogs) 

Not Required but Nice to Have!

• One or more additional European language skills

Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the “why”, and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow’s pet products—plus a whole lot of extras. 

Statement of Inclusivity:

We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.

Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.

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