Position Objectives: 

• To generate media coverage of PETA's Humane Education initiatives, youth campaigns, and of the children and teachers actively promoting animal rights

• To contact and correspond with media representatives 

Primary Responsibilities and Duties: 

• Brainstorm, plan, and carry out new media outreach strategies for PETA’s youth-focused campaigns, including Humane Education, TeachKind, peta2, and PETA Kids

• Research, identify, develop, and coordinate pitches and correspondence that promote animal rights messages and generate media coverage for PETA’s youth-focused campaigns

• Research and identify appropriate local and national media outlets for placing coverage of PETA's youth-focused efforts 

• Develop contacts and establish relationships with media representatives

• Adapt to new plans and opportunities quickly, adjust media outreach strategies, and enact plans based on success and analytics 

• Research and stay on top of current teaching, parenting, and youth trends in media and track and/or interact with those reporters that are relevant to PETA's youth-focused campaigns

• Represent the organization to the media 

• Keep informed about PETA's work and media coverage 

• Keep informed about local and national news stories and track those that are relevant to PETA's campaigns 

• Perform any other duties assigned by the supervisor 

• Degree in a related field or equivalent experience working in a professional environment 

• Minimum of two years of professional working experience in public relations or the media industry, preferably with an emphasis on education and/or kids 

• Demonstrated knowledge of and interest in youth culture and education

• Ability to think strategically and creatively to achieve objectives

• Willingness and ability to be on call and service rush news releases during weekend and evening hours 

• Demonstrated thorough knowledge of animal rights issues and campaigns 

• Proven ability to deal with a variety of people in a professional manner 

• Demonstrated ability to work on multiple projects simultaneously 

• Proven ability to take initiative and follow-through

• Demonstrated ability to make sound judgments and work independently 

• Proven exceptional written and verbal communication skills 

• Proven excellent organizational skills 

• Proven ability to work well under pressure and meet tight deadlines 

• Professional appearance and adherence to a healthy vegan lifestyle

The salary range for this position is $50,003.00 - $67,724.80 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work. 

A list of benefits available to qualified employees is available here.

Application Deadline: 

Applications for this position will be accepted until October 26, 2024.

We may fill this job opening before the deadline if we find a qualified candidate.