Use your optimization skills to change the world for animals! The PETA Foundation is seeking an experienced Digital Optimization Specialist to join our team of web developers, designers, project managers, and QA professionals. We’re the technical folks responsible for building websites and handling data, but we’re also compassionate people who support PETA’s mission to stop using animals for experimentation, food, clothing, or entertainment. You will have experience with data, analytics, reporting, web testing, and personalization, and will be able to drive the program to improve PETA’s digital products. This position is work from home, and offers professional development training, paid vacation, holidays, sick time, medical insurance, companion animal insurance, and so much more. 

Position Objectives: 

To optimize PETA-entity websites, and other digital products, for performance through data analysis, web analytics, reporting, personalization, and website testing

Primary Responsibilities and Duties: 

• Drive the program for continual improvements to PETA entity digital products through data analysis, web analytics, reporting, personalization, and website testing

• Help define program goals and take responsibility for telling us how to achieve each of these goals, and not only the big ideas but the detailed instructions for implementation

• Plan, create, launch, monitor, and analyze website personalizations that will improve UX and drive conversions

• Plan, create, launch, monitor, and analyze website experiments, and work with testing vendors to assist in executing other website tests for PETA

• Complete and share regular data analysis and reporting to monitor PETA’s digital health, draw meaningful insights from the data, and suggest appropriate changes 

• Work with stakeholders on other digital teams (Marketing, Content, and Development) in order to help them achieve their optimization goals

• Leverage existing tools and identify new tools to help execute the optimization program

• Perform other duties as assigned 

• 5 or greater years of experience in website operations, digital marketing, or related roles

• 5 or greater years web personalization and a/b testing activities, ideally within a nonprofit organization or for nonprofit clients

• Bachelor's Degree in Web Development, Statistics, Mathematics, Computer Science, Design or UX preferred, or experience in lieu of a degree in these fields

• Extensive experience with personalization and a/b testing software (bonus points for Convert) and the ability to learn new tools

• Strong analytical skills and proficiency in data analysis tools, techniques, and reporting

• Expertise in Google Analytics and experience with Looker and Unite Analytics, or other similar tools

• Experience with WordPress, Engaging Networks, and Revolution CRM

• Experience with Project Management Tools (bonus points for Asana)

• Possess an innovative, problem-solving, and solutions-oriented mindset

• Critical and strategic thinker; ability to understand all available information, synthesize, and communicate approaches and analysis clearly and concisely

• Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines

• Exceptional communication skills to effectively communicate technical information to both technical and non-technical stakeholders

• Commitment to the objectives of the organization

The salary range for this position is $58,500 - $74,000 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work. 

A list of benefits available to qualified employees is available here.

Application Deadline: 

Applications for this position will be accepted until October 4, 2024.

We may fill this job opening before the deadline if we find a qualified candidate.