What to Expect as Content Lead at Leafwell:

We’re seeking a visionary Content Lead to bring our mission to life. As the driving force behind our content strategy, you’ll set the tone of voice and execute our vision to become the trusted destination for people at every step of their cannabis journey. This is a unique opportunity to create and lead from the front, crafting narratives that guide people on their cannabis journey.

In this role, you will also work closely with our Digital Marketing team, which functions as a partner/sister department. While your departments are distinct, their work is deeply intertwined. Effective collaboration and communication with the Digital Marketing team are critical to success. Together, you will ensure that our content strategy aligns seamlessly with our broader marketing efforts, amplifying our reach and impact. This collaborative approach is essential for driving our company objectives and delivering a unified message to our audience.

Key Responsibilities:

The Content Lead will have the following key responsibilities:
Develop and Execute Content Strategy:

• Create a comprehensive content strategy aligned with Leafwell's brand and vision.
• Establish editorial standards ensuring consistency, accuracy, and regulatory compliance across all platforms.
• Identify and leverage promotional opportunities, managing projects from inception to completion.
• Ensure every piece of content has a clear objective and meets that objective.
• Build and lead a high-performing team and foster a team culture of collaboration and accountability.
• Provide mentorship and professional development opportunities to your team.

Collaboration within the Commercial Arm:

• Work closely with Partnerships and Digital Marketing to ensure company objectives are met.
• Collaborate with Leadership and Product teams to align content strategies with overall company goals.
• Engage in regular communication with the Digital Marketing team to synchronize efforts and maximize content effectiveness.

Content Creation and Management:

• Oversee the creation of high-quality content that engages our audience and drives organic growth.
• Ensure all content aligns with Leafwell’s mission and brand voice.
• Stay updated with industry trends and regulations to keep our content relevant and compliant.

Performance Monitoring and Reporting:

• Use analytics tools to track content performance and user engagement.
• Provide regular reports on key performance indicators (KPIs) such as organic traffic growth, user engagement metrics, and content ROI.
• Continuously optimize content strategies based on data-driven insights.

Our Ideal Candidate: Skills and Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related field.
• Minimum of 5 years of experience in content marketing with a focus on organic growth.
• Proven experience in building and leading content teams.
• Strong understanding of SEO best practices and digital content strategies.
• Exceptional writing, editing, and storytelling skills.
• Familiarity with cannabis industry regulations is a plus.

Who is Leafwell?

Leafwell is an Integrative Cannabis Health Platform that aims to increase access, education and research into cannabis as medicine, so millions can find the relief they need. As the premier destination for individuals seeking information and guidance on medical cannabis, Leafwell stands at the forefront of the industry. Our collaborations with dispensaries and healthcare providers, paired with our use of advanced technology, enable us to offer personalized and effective cannabis solutions. 

Why Leafwell?

When you join Leafwell, you'll be part of a passionate and driven team that is dedicated to making a meaningful  difference in people's lives. We believe our employees are the backbone of our success, and as such, we strive to create a supportive and engaging work environment that nurtures growth and fosters innovation.At Leafwell, you'll have the opportunity to:

• Work at the intersection of healthcare, technology, and the rapidly evolving cannabis industry.
• Work alongside industry experts, thought leaders, and like-minded individuals who share your passion for medical cannabis and its life-changing benefits.
• Impact the lives of millions by making medical cannabis more accessible and understood.
• Enjoy flexible work arrangements and be part of a forward-thinking, supportive team environment.
• Competitive compensation, with opportunities for growth and professional development.

Join us at Leafwell, where your passion meets purpose, and together, we can revolutionize the medical cannabis landscape to improve patient’s quality of life and overall health.

Benefits Highlights:

For benefits-eligible team members, our benefits include, but are not limited to:

• Remote first - Most of our employees are 100% remote. Positions requiring travel enjoy a hybrid environment. 
• Paid time off - Generous paid time off, including vacation and sick leave (every employee needs time to unwind, refresh, and renew their mind).
• Health & Wellbeing - Comprehensive health package, including medical, dental, vision, FSA/HSA, and other ancillary products.
• 401K - company-sponsored 401k with 4% match; fully vested after 90 days!
• Growth - Our employees advance with us!
• Training and Development - We foster a culture of learning. We encourage our employees to take part in educational, training, and development opportunities.