B2B Media Sales Manager/Director - Franchising
Fully Remote Remote
Job Type
Full-time
Description

WTWH Media is seeking an experienced B2B Media Sales Representative with measured success in developing new sales and managing existing accounts. The position is responsible for driving revenue in the FRH product suite to develop a pipeline of new clients in each respective industry, field inbound inquiries and grow existing accounts.

This pivotal role will have a specific focus on growing the Franchise business in the FRH (Foodservice/Retail/Hospitality) Tower of the WTWH business, selling media packages to restaurant franchisors to attract potential franchisees. Franchisors have had great success on the WTWH platform and there is a tremendous growth opportunity. This new hire would carry the mantle for this area of the business.


This position requires someone who is ambitious, self-motivated, energetic and demonstrates strong initiative and is an experience sales representative comfortable selling online advertising, custom content, webinars, newsletters, and lead generation products. Job requires the ability to communicate effectively via email and in person through utilizing power point and other multi-media presentations. Must be willing to travel and enjoy being a member of a team.

The candidate should possess strong business development skills, high standards for professionalism and quality, excellent account management and organizational skills, and have a growth mindset. They should also possess the ability work both independently and directly with team members, as well as build strong relationships with other departments in the company and collaborate with them.


The ideal candidate does not have to have a foodservice background, but a keen interest in marketing strategies and tactics specific to supporting and helping customers develop comprehensive print and online media programs to grow their business. They should not be afraid to delve into technical topics or learn new industries. The sales process is relationship oriented with high level of accountability expected.


This is a full-time, salaried position with commission opportunities with the ability to work remote. Travel is required to industry events and meeting with clients and prospects (Approx. 20%).


Roles and responsibilities include, but are not limited to:

  • Build and manage a pipeline in SalesForce
  • Attend tradeshows to nurture and develop partnerships and client relationships
  • Conduct outbound calling and emails into vertical market targets
  • Conduct discovery calls and developing proposal decks for prospects
  • Work with vertical brand leaders and management on cross-vertical proposals and account relationships as required
  • Nurture leads and directed and within designated timeframes within CRM System
  • On-board and track deliverables upon executed engagement agreements / projects
  • Assess lead quality and schedule appointments with prospects as appropriate
  • Own a budget and forecast throughout the year
  • Coordinate with accounting team on invoicing and other billing/receivable matters
  • Conduct research that supports the development of the sales pipeline, such as performing company searches or gathering client or market trend information
  • Communicate feedback from leads and customers as appropriate within the organization
  • Work with management, events, marketing and custom content teams as needed
  • Stay up-to-date with the industry and with new products and services
  • Identify and respond to problems with clients and suggesting recommendations to management for a resolution
  • Prepare and engage in weekly/monthly sales reporting and meetings
Requirements
  • Minimum of 8 years’ work experience primarily in a B2B sales role, ideally in media and/or restaurant franchising
  • Hands on experience with CRM software
  • Advanced knowledge/expertise using MS office and/or Google Suite
  • Basic understanding of sales performance metrics
  • Strong professional references 
  • Experience selling face-to-face at industry events and in client offices and working with direct clients and agencies to execute B2B media campaigns
  • Bachelor’s degree from an accredited college or university in marketing, sales or relevant field (preferred)
  • Strong negotiating skills and experience using a consultative, solution-based sales system
  • Committed to sales and revenue growth and responsibility for delivering exceptional service to clients 
  • Strong judgement and high standards as a sales professional, including demonstrated strong sense of urgency and initiative
  • Ability to follow processes and procedures 
  • Attention to detail, multi-tasking and organized approach to tasks and record-keeping 
  • Professionalism in personality, appearance, and work product
  • Ability to set goals and execute to meet deadlines while maintaining integrity in the process 
  • Positive attitude, ability to quickly build rapport with clients and team members
  • Excellent written and verbal communication skills, including expertise in outbound phone sales
  • Proven ability to work independently/individually and to work on small teams 
  • Quick learner and ability to adapt in a fast paced, growing environment


ABOUT WTWH MEDIA

Founded in 2006, WTWH Media LLC, a ten time Inc. 5000 honoree, is an integrated B2B media company serving the electronics, design engineering, healthcare, hospitality, life sciences, renewable energy, R&D, retail and robotics markets with more than 80+ websites, 30 in-person events, 10 print publications and custom digital marketing services. WTWH recognizes two main drivers in the marketplace, among many others, that set the pace and tone of its businesses: media consumption has changed forever, and continues to evolve at an extremely fast pace & marketers must have increasing ROI to justify marketing investment.


WE OFFER

Competitive compensation, including generous base salary plus commission opportunity

  • Equity stock pool participant
  • Extensive benefits package including health, dental and vision benefits, STD/LTD and Life
  • Generous 401k employer match
  • Excellent work/life balance environment, including paid vacation, sick days, office holidays, flex days, bereavement and jury duty
  • Dynamic, dedicated, fun and hard-working environment in remote work environment
  • Opportunities for professional development and career advancement