WHO WE ARE

The mission of the Los Angeles Tourism & Convention Board (Los Angeles Tourism) is to improve the quality of life for all Angelenos through the economic and community benefits of tourism. Representing over 1,000 local tourism-related businesses, Los Angeles Tourism is a non-profit organization responsible for promoting the City of Angels as one of the world’s premier travel destinations. Through its global brand marketing and sales efforts, Los Angeles Tourism works to inspire visitors to immerse themselves in the kinds of unscripted moments and meaningful experiences that can only happen in LA.

THE OPPORTUNITY

The Director, Hotel Sales, International MICE is responsible for managing a portfolio of international accounts focused on meetings, incentives, conferences, and exhibitions (MICE), across designated global regions, including the UK, EU, AUS/NZ, APAC, Latin America, and emerging markets. This role drives business development through strategic sales initiatives such as outside sales calls, site inspections, and targeted customer events. The Director also serves as a liaison for LA Tourism’s Lead Hotel members, collaborating on revenue strategies, managing communications, and coordinating travel and industry events. As a subject matter expert for assigned territories, the Director maintains in-depth knowledge of the Los Angeles marketing and competitor destinations while building strong relationships with global clients. This is a remote position; however, candidates must be based in the Los Angeles area. 

WHAT YOU WILL DO

• Manage a designated portfolio of international end-user and third-party buyer accounts focused on self-contained meetings,  incentives, conferences, and exhibitions (MICE) within an assigned global region. Actively solicit and maintain client relationships through strategic sales initiatives including outside sales calls and trips, site inspections, targeted customer events, and ongoing communication (phone, video/online meetings, written, and presentations). Conduct in-depth account management and ensure consistent file maintenance for sustained business growth. Oversee the coordination and execution of complex multi-hotel site inspections for both individual prospective buyers, but also on behalf of the International Regional Offices. Current territory currently consists of: UK, EU, AUS/NZ, APAC, Latin America, and other emerging markets as needed. (40%)
• Serve as the primary liaison for all Lead Hotel members within the Los Angeles destination and for the entire portfolio of Tourism Marketing District (TMD) and non-TMD Lead Hotels. This includes conducting scheduled quarterly visits, and managing all ad hoc requests and communications, such as deployment updates, hotel renovations, and coordination of travel, tradeshows, familiarization trips, and sales missions. Collaborate on MICE revenue strategy by identifying high-yield feeder markets, assessing viable vertical segments, and critical need dates. (20%)
• Actively participate in weekly and monthly sales meetings, sales strategy sessions, annual sales meetings, training sessions, bi-weekly 1-on-1 meetings, and other sales-related meetings, as required. (10%)
• Attend trade shows, industry and customer events, sales missions, familiarization trips, and conferences that are strategically  identified to drive direct sales to the Los Angeles member Lead Hotels. (10%)
• Serve as the subject matter expert for assigned territories, maintain in-depth knowledge of the the Los Angeles market, member hotels, member venues, competitive destinations, and new and existing account prospects to be added to the Hotel Sales portfolio. (10%)
• Accountable for established goals, which are determined annually. (5%)
• Perform other duties as assigned. (5%)

SOME OTHER THINGS YOU MAY DO

• Maintain regular, detailed, and accurate use of the organization’s CRM (SimpleView) to manage and document all account information, contacts, and proactive selling activity.
• Regular and proficient use of online and digital sales tools, including but not limited to the meetLA website, meetLA App, Virtual Discovery virtual tour, Venue Finder tool, and other relevant platforms.

WHAT YOU’LL NEED TO SUCCEED

• A minimum of 6-8 years’ relevant experience required, of which 1-2 years must be directly related to the international MICE, hospitality, accommodations, travel, and/or tourism segments.
• Must possess and maintain a current, valid driver’s license and be able to drive a vehicle for work-related travel as needed and as applicable to the position. 
• Must be willing to partake in a comprehensive background check including a drug test in accordance with applicable laws.
• Willingness to travel at least 25% of the time, with 75% of the travel being international and 25% domestic. 
• Availability to work evenings and weekends as needed, typically two or more times per month. 
• Personal and professional initiative, enthusiasm, and dedication to excellence in wide ranging services to Los Angeles Tourism’s clients. 
• Ability to establish and maintain a systematic approach for assuring high standards of productivity within the department.
• Must be proficient in MS Office (Word, Excel, PowerPoint).
• Excellent verbal, written, and interpersonal communication skills. 
• Dependable, great attitude, highly motivated and a team player.
• Possess strong organizational skills and attention to detail. 
• Ability to multi-task and meet multiple deadlines.
• Ability to communicate effectively across various departments. 
• Ability to work in a changing environment.

NICE TO HAVES

• Bachelor’s Degree preferred.
• Prior experience in DMO/CVB Group Sales, Multi-unit Hotel Group Sales, and/or Hotel NSO/GSO Sales experience preferred. 

COMPENSATION RANGE

Exact compensation may vary based on skills and experience.

$100,000 - $115,000

Eligible for Sales Incentive Plan

WHAT’S IN IT FOR YOU

At Los Angeles Tourism, we believe your best work happens when you have the tools to stay healthy, enjoy the present moment, save for your future, and look forward to coming into work. That’s why we’re committed to providing a competitive and comprehensive benefits program.

• Early Friday’s – our office closes every Friday at 2:30 pm
• Holiday Office Closure (December 24th – January 1st)
• 12 Paid Company Holidays
• Paid Vacation Time
• Paid Sick Time
• Paid Floating Holidays
• Paid Family Leave
• Comprehensive health insurance (both PPO and HMO plans available)
• Dental and vision plans (100% employer paid for some elections)
• Pet insurance
• Employer-paid life insurance, AD&D, short-term disability, and long-term disability, Aflac
• Employee Assistance Program 
• Flexible Spending Account (Healthcare & Dependent Care)
• 401(k) Retirement Savings Plan with up to 6% match that vests immediately 
• 401(k) match for qualified student loan payments
• Monthly internet and phone stipend

Los Angeles Tourism & Convention Board reserves the right to modify the benefit plans and employee services at any time, with or without notice.   

PHYSICAL REQUIREMENTS  –  ESSENTIAL PHYSICAL TASKS 

The physical demands are representative of those that must be met by a team member to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. 

While performing the duties of this job, the employee is frequently required to stand, walk, move. The employee must occasionally lift, carry, pull, push, transport and/or move up to 40 pounds. Ascends and/or descends stairs. Specific vision abilities required by this job include color vision. Requires prolonged sitting, driving, some bending, some twisting neck and body, some stooping and stretching/reaching (up, down, out), requires grasping, feeling, and detecting, requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, mouse, photocopier, fax machine, telephone, calculator, projector, screen for presentations, and other office equipment on a repetitive basis. Requires normal range of hearing, talking, and eyesight to record, prepare and communicate appropriate reports and information.

• Drive long distances and sit for prolonged periods of time.
• Fly on an airplane and sit for prolonged periods of time.
• Able to get in and out of a vehicle on a regular basis while traveling for work.
• Able to carry, lift, roll luggage or equipment for work-related travel.
• Reliable transportation.

Mandatory Vaccine Requirement: Los Angeles Tourism continues to prioritize the health and safety of our workforce. Consistent with that commitment, in light of the substantial and growing body of evidence that vaccinations remain the most effective protection against the spread the COVID-19, we require that members of our team be fully vaccinated as a condition of employment. For individuals with medical conditions or sincerely held religious beliefs that prevent vaccination, the Company will consider requests for reasonable accommodation consistent with our policy and applicable law.  

EEO & DIVERSITY 

Los Angeles Tourism and Convention Board is an equal employment opportunity employer. We pride ourselves on welcoming applicants from all backgrounds regardless of race, color, sex, religion, national origin, ancestry, sexual orientation, age, physical or mental disability, medical condition, pregnancy, gender identity, marital status, military or veteran status or any other basis protected by applicable federal, state, or local laws. We’re determined to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of Los Angeles Tourism.