POSITION SUMMARY:

The Social Media Strategist is responsible for all things social: developing and implementing social channel/experience design, branded content strategies, content calendars, paid/earned media strategies and day-to-day social media execution. This person will understand how to use these platforms to tell brand stories and create deeper brand connections.

PRIMARY DUTIES AND RESPONSIBILITIES:

• Creates and executes social media campaigns including program management, monitoring, content creation, curation and promotion while focusing on increasing customer activation, engagement, retention, and loyalty.
• Engages with cross department teams to identify channel-specific content opportunities, mix and cadence, and understands the nuances of each channel for optimal execution.
• Works with content and creative teams to develop impactful content and monthly content calendars.
• Explores new and alternative ways to leverage social media to increase KCM's share of voice to create brand stories.
• Compiles monthly reports and analyzes performance based on a tailored set of KPls and indicates how results should impact future social strategy decisions.
• Generates, collects, and analyzes metrics to identify trends and themes, and optimize program strategy and content.
• Configures social listening tools and provides ongoing recommendations to maximize engagement.
• Drives innovation and education for internal departments and teams on the latest social media developments including changes, new social platforms, tools, partners, and resources.

JOB REQUIREMENTS:

Education and Experience:

• Work experience equivalent to or bachelor’s degree in Communications, Marketing, PR or related fields
• 7+ years’ experience in digital marketing with a focus on social media 
• Agency experience a plus
• Strong knowledge of social media monitoring tools and metrics
• Command of and experience with social media platforms and social media analytics software
• Very strong written and verbal communication skills, with a passion for storytelling
• Proven ability to develop strategic targeting that drove topline results

Knowledge, Skills, and Abilities:

• A team player with the confidence to take the lead and guide other employees
• Ability to handle multiple tasks with changing priorities in a dynamic fast-paced environment
• Proactive problem-solving abilities
• Ability and desire to learn quickly
• Innovative thinker, constantly looking to new sources of inspiration
• Self-starter who has designed initiatives and led them to success 
• Passion for culture, social trends, and emerging technology
• Extensive experience with content marketing, data analysis and reporting, channel planning, paid social campaigns and ad types, real-time marketing, social media ROI, collaborating with vendors and external contractors, and leveraging new and emerging tech
• Ability to work independently with minimal direction, while also functioning and contributing as part of a team
• Attention to details

EQUIPMENT TO BE USED:

• Standard office equipment and current technologies

TYPICAL PHYSICAL DEMANDS:

• Able to lift 30lbs
• Must be able to sit at a computer for a minimum of eight hours per day
• Requires manual dexterity sufficient to operate standard office machines such as computers, fax machines, calculators, telephones and other office equipment.

TYPICAL MENTAL DEMANDS:

• Ability to give, receive and analyze information, formulate work plans, prepare written materials and articulate goals and action plans.
• Must be very organized and require minimal instruction.
• Must understand vague and implicit instructions and react favorably in all work situations.
• Must be detailed, organized and communicative.
• Must be task and goal oriented.
• Requires the ability to prioritize multiple tasks 
• Must adapt well to changing work situations.
• Must be able to grasp and apply new ideas.
• Must be able to resolve problems, handle conflict and make effective decisions.
• Must relate and interact with people at all levels.
• Must have good verbal and written command of the English language and be able to provide well-written. easy to understand documentation.
• Must be able to travel to KCM Events, as necessary. 

WORKING CONDITIONS:

• Works in a normal/typical office environment.

OTHER:

• Born again believer and must adhere to the doctrines of this organization as upheld by Kenneth and Gloria Copeland and their appointed representatives
• Must work well with others, as a team and according to Romans 16:17, must not cause dissension and division
• Must maintain a good attendance record

DISCLAIMER:

This job description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills, efforts and working conditions associated with this position. It does however reflect the principal job element of this position. This job description does not constitute a contract for employment.