The Digital Marketing Manager is responsible for developing and executing comprehensive digital marketing strategies to support the Library’s marketing and fundraising goals. This role involves leveraging digital channels, data analytics, and marketing automation to enhance the Library’s online presence and engagement. The incumbent will also be responsible for the administration and optimization of the CRM and marketing automation platforms.

KEY ACCOUNTABILITIES AND ESSENTIAL FUNCTIONS:

• Manage the entire lifecycle of social media and targeted email campaigns, from content creation to execution and performance analysis. Collaborate with the Communications and Development teams on digital marketing projects leveraging CRM data.
• Handle the administration of CRM and marketing automation platforms, including routine maintenance, workflow management, data formatting and imports, third-party integration upkeep, and ensuring optimal system performance.
• Research and analyze data to provide actionable insights on advertising, promotional resources, and targeted email campaigns.
• Manage the social media presence for the Linda Hall Library President, including content creation, posting, scheduling, and overall account management.
• Create user accounts, provide support for new users, and develop training materials to enhance database quality and streamline processes.
• Prepare programmatic and organizational reports and departmental performance dashboards using Power BI, Tableau, PowerPoint, or similar platforms.
• Collaborate with the Development team to conduct prospect research and wealth screenings. 
• Prepare Marketing and Communications presentation materials in alignment with the Library’s brand guidelines.
• Complete all other duties in support of the department, including maintaining inventory of marketing collateral and branded materials and providing programming and event assistance as needed.  
• Complete all other duties as assigned or requested to support the Library.

SUPERVISORY RESPONSIBILITIES

None

• Bachelor’s degree in a related field or equivalent work experience and expertise.
• Minimum of 3-5 years of experience with CRMs, marketing technology systems, digital analytics, and digital marketing, including Salesforce CRM and Pardot, or other comparable platforms.
• Confident marketing writer with at least 2-3 years of experience in journalism and/or business writing.
• Strong technical skills with demonstrated proficiency in Microsoft Office, Adobe Creative Suite, and marketing automation applications. Advanced Excel skills, including pivot tables and complex data analysis, is critical for success in the role. 
• Strong understanding of marketing and communications strategies, particularly in email marketing, social media, and analytics. 
• 2-3 years of experience in digital marketing data analysis, with a solid grasp of relevant terminology, methods, strategies, and metrics.
• Proficiency in data security and privacy policies.
• Proven experience creating performance dashboards and business analytics visuals using Power BI, Tableau, PowerPoint, or similar platforms.

Desirable

• Experience with website design and JavaScript is a plus.
• Working experience in Salesforce and Salesforce Certification is highly desirable. 

COMPETENCIES

• Accuracy: Produces precise and error-free work by thoroughly attending to details and double-checking work, ensuring high-quality and reliable outcomes.
• Data Analysis: Proficiently examines data sets to identify patterns, uncover trends, and gain insights. Makes informed, data-supported recommendations to supervisors and leadership.
• Technical Acumen & Learning: Understands technical concepts relevant to the field and is proficient in required tools and applications. Applies specialized knowledge to solve problems and make informed decisions. Actively acquires and applies new technical skills and knowledge.
• Professional Writing: Produces high-quality content suitable for professional outlets and external audiences. Crafts well-researched, accurate, and engaging work that adheres to specific style guides.
• Project Management: Plans and executes complex projects from start to finish. Communicates project goals, progress, and outcomes to project stakeholders and ensures timely and quality delivery.
• Collaboration: Works seamlessly with colleagues across functions and levels. Shares information, seeks input, and leverages diverse perspectives and expertise. Demonstrates adaptability and a charitable approach when working with others.
• Adaptability: Exhibits the capacity to modify and adjust work methods in response to evolving circumstances or shifting demands. Remains open-minded, embraces change, and proactively seeks innovative solutions to new challenges.
• Creativity: Takes an imaginative, original, and innovative approach when tackling problems or projects. Generates novel solutions, conceptualizes fresh ideas, and invents new forms or methods. Adeptly translates abstract theories or vague objectives into practical solutions or products.
• Time Management: Efficiently allocates time to appropriate tasks, balances competing priorities, meeting deadlines, and optimizing productivity.

TRAVEL REQUIREMENTS

Rarely (0-10%):

• Attending occasional conferences or workshops.
• Visiting nearby partner organizations or institutions for meetings.

COMPANY VALUES/STATEMENTS

The Linda Hall Library is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

The Linda Hall Library is an Equal Opportunity Employer M/F/D/V.

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.