Position Summary: The Marketing Coordinator supports the work of the Stephens Family YMCA, a leading nonprofit committed to strengthening the community through youth development, healthy living, and social responsibility. This role contributes to the overall organizational marketing strategy, enhances brand identity, and provides high-level marketing support to the Development & Marketing Director along with Full Time Director staff.  

Essential Functions:

• Social Media Strategy: Develop and implement social media strategies to holistically market the YMCA.  
• Website Management: Maintain and update the YMCA website under the direction of the Development & Marketing Director. 
• Data Analysis: Monitor and analyze website and social media data for engagement, trends, and actionable insights. 
• YMCA Brand Standards: Utilize and adapt to YMCA brand standards to create graphics, brochures, and other materials that align with Y branding guidelines. 
• Campaign Development: Execute creative strategies for traditional and digital marketing campaigns, utilizing metrics.  
• Event Calendar Management: Maintain a calendar of events and coordinate the marketing timeline to ensure timely promotions. 
• Photography & Videography: Capture photos and videos for marketing purposes as needed. 
• Internal & External Promotion Management: Design and manage internal and external promotional materials to enhance member, program participant, and donor engagement and awareness. 
• Collaboration with Directors: Work closely with program directors to gather content and ensure consistent, quality marketing across all platforms. 
• Newsletter Design: Create and distribute monthly program-specific newsletters to engage members and promote events. 
• Social Media Trends: Stay informed on the latest social media best practices to keep the YMCA's marketing efforts current and effective. 
• Storytelling and Impact: Increase storytelling efforts by developing and sharing impact stories through various communication channels. 
• Event & Program Support: Assist with marketing efforts for events and programming to ensure successful outcomes. 

Qualifications: 

• 4 years of experience in marketing, communications, or a related field. 
• Bachelor’s degree in marketing, communications, or a related discipline preferred. 
• Must be able to manage multiple platforms, such as; website management, Adobe Creative Suite, Canva, CRM systems, and other relevant tools. 
• Must be detail-oriented and organized, with the ability to manage multiple projects simultaneously in a fast-paced environment. 
• Ability to work with multiple departments and teams to market specific programming in alignment with the YMCA’s overall mission and vision. 
• Proficiency in social media platforms, website management, and digital marketing tools. 
• Strong analytical skills to assess performance metrics and adjust marketing strategies as needed. 
• Exceptional written and verbal communication skills. 
• Experience with graphic design, photography, and video production preferred. 

Competencies: 

• Communication: Clear, concise, and effective communication across multiple platforms. 
• Innovation: Creative problem-solving and adaptability to new trends and technologies. 
• Teamwork: Works collaboratively with others to achieve common goals. 
• Attention to Detail: Ensures accuracy in all marketing materials and communications. 
• Organization: Manages time efficiently and meets deadlines consistently. 

Benefits:

• Health, dental, vision, life and LTD insurance
• Paid Vacation, sick, and personal days
• Paid Holidays
• 403(b) and 401(a) after eligibility period
• Free YMCA membership and discount on YMCA programs and merchandise