Paid Media Analyst
Remote
Job Type
Full-time
Description

 

Stratacomm is seeking a passionate and data-driven analyst to join our Paid Media Team. They will be responsible for maintaining, collecting, and analyzing data for media campaigns. This role will also develop in-depth learnings from campaigns and test strategies for select accounts. They will work closely with the Media Strategists to ensure successful deliverables for our clients.  


Responsibilities: 

  • Maintain, collect, and analyze large-scale data to assess campaigns 
  • Lead weekly/monthly reporting to drive account insights 
  • Provide optimization recommendations and other actionable insights for paid media campaigns  
  • Drive agency-wide data roadmap and evolve our capabilities to keep up with agency needs and industry trends 
  • Migrate the current data structure to a more robust toolset to maintain continued data collection, data quality, and analysis 
Requirements
  • Bachelor’s degree with a minimum of 2 years of data analytics experience (including internships) 
  • Strong understanding of Excel, including pivot tables, lookups, and macros 
  • Proficient use of data visualization programs such as Tableau or Snowflake 
  • Be a self-starter with a problem-solving and entrepreneurial mindset 
  • Experience compiling large datasets into clear reports for non-technical stakeholders. 
  • Strong communication skills, the ability to collaborate team members, cross-functionally, and industry partners 
  • Highly organized team player with effective time management skills 
  • Ability to draw valuable insights from raw data 
  • Ability to compile large data sets from multiple sources into cohesive reports, communicating a clear story to clients 
  • Desire to seek out new learning opportunities and develop skills to grow in the role.  
  • Experience with Paid Media a plus 
  • Programming and computer science experience with proficiency in Python and/or SQL is a bonus 

About Stratacomm:  

Stratacomm is an independently owned, full-service strategic communications agency that helps clients raise awareness, enhance reputation, shape policy and build market share. With offices in Washington, D.C. and Detroit, in recent years, Stratacomm has been named one of Washingtonian’s 50 Great Places to Work, one of PR News’ Top Places to Work in PR and also one of Metro Detroit’s Best and Brightest Companies to Work For. 

Stratacomm offers a best-in-class workplace culture and competitive benefits, including 401(k) matching, medical, vision, dental insurance, Open PTO, paid parental leave, and a Remote-First work policy. Employees responded with 100% agreement to the statement: “Stratacomm is a great place to work.” 

Stratacomm is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, height, weight, or veteran status in employment. 

Salary Description
$60k - $75k