Job Title: Vice President of Strategic Marketing

Location:   Remote

Functional Area:  Product Development

FLSA Status:  Exempt

Job Summary: The Vice President of Strategic Marketing will be responsible for developing and executing a comprehensive marketing strategy to achieve our company's growth objectives, including the development and implementation of a comprehensive brand and PR strategy. This role will report directly to the Vice President, Product Development and will work closely with product development and the leadership team to drive revenue growth through cost effective new customer, cross-sell, and retention marketing strategies and establish Barcoding, Inc. as an industry leader. The Vice President of Strategic Marketing will be efficient and effective in leading product marketing strategies across the company.

Reporting Relationships 

· Reports to Vice President, Product Development

· Supervisory position
 

Primary Job Responsibilities 

Strategic Leadership: 

· Overseeing planning, development and execution of marketing initiatives

· Develop and implement the company’s marketing strategy in alignment with business objectives.

· Direction over effective execution of marketing plans.

· Analyze market trends and consumer behavior to identify opportunities for growth.

Brand Management:

· Manage and optimize the company's digital presence, including social media and online marketing.
 

Market Research & Analysis:

· Conduct market research to understand customer needs, market trends, and competitive landscape.

· Use insights from market research to drive strategic decisions and marketing campaigns.

· Monitor and evaluate marketing performance metrics and adjust strategies as needed.

Campaign Development:

· Design and execute innovative marketing campaigns to drive brand awareness, customer acquisition, and revenue growth.

· Oversee the development of creative content, including advertising materials, promotional activities, and digital content.

Budget Management:

· Develop and manage the marketing budget, ensuring efficient allocation of resources.

· Monitor expenditures and evaluate the ROI of marketing initiatives.

Team Management:

· Lead, mentor, and develop the marketing team, fostering a collaborative and high-performance culture.

· Recruit, train, and retain top marketing talent.

Stakeholder Communication:

· Collaborate with other departments, such as sales, product development, and customer service, to ensure cohesive and effective marketing strategies.

· Communicate marketing strategies and results to senior executives and other stakeholders.

Innovation & Trends:

· Stay abreast of the latest marketing trends, tools, and technologies.

· Implement innovative approaches and strategies to stay ahead of industry trends.

· Leadership, strategic thinking, analytical, and communication skills. Proficiency in digital marketing, market research, and brand management.

· Develop and execute a comprehensive marketing strategy to achieve revenue growth targets.

· Lead the development of brand/category positioning, messaging, creative, and PR campaigns.

· Use data, market, and competitive research to better drive demand and conversion rates.

· Implement product marketing strategies (packaging, pricing, positioning), content marketing, and go-to-market plans to increase ARR and multi-product adoption.

· Create and manage marketing budgets and allocate resources effectively to achieve goals.

· Develop and maintain strong relationships with key industry influencers, partners, and customers.

· Lead demand generation efforts through various channels, including email, social media, webinars, events, and advertising.

· Manage a team of marketing professionals and provide coaching, feedback, and professional development opportunities.

· Track and analyze marketing performance metrics to optimize campaigns and drive continuous improvement.

Job Competencies

· Strategic Vision: Ability to see the big picture and align marketing efforts with company goals.

· Leadership: Proven leadership skills with the ability to inspire and manage a team.

· Creativity: Innovative thinking and creativity in developing marketing strategies and campaigns.

· Analytical Skills: Strong analytical skills to evaluate marketing performance and make data-driven decisions.

· Communication: Excellent verbal and written communication skills for interacting with various stakeholders.

Competency Examples

· Hands-on experience with CRM and SEO tools like Google Analytics, Adwords, Salesforce, Hubspot, Marketo, Pardot, etc.

· Proven track record of success in developing and executing marketing strategies that drive revenue growth.

· Strong analytical skills and ability to use data to inform decisions.

· Excellent communication, presentation, and interpersonal skills.

· Experience managing a team of marketing professionals and providing mentorship and coaching.

· Strong understanding of digital marketing channels, including email, social media, and advertising.

· Demonstrated ability to work collaboratively with cross-functional teams, including sales, product, and customer success.

· Demonstrate the ability to manage and prioritize multiple projects

· Proven ability to meet deadlines, prioritize tasks and work effectively with minimal supervision in a team environment.

Environment and Normal Working Conditions 

Office/Warehouse environment. Core business hours are generally 8:00 am – 5:00 pm.  However, this position will/may require work to be performed outside of normal business hours based on Company operations.  

 

Reasonable Accommodations Statement 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.  

Barcoding Inc. is an Equal Opportunity Employer and does not discriminate against applicants’ due race, color, religion, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or other legally protected status.

Required Qualifications

· 10+ years of experience in marketing leadership roles

· Private Equity experience

· Bachelor's degree in marketing, business, or related field (MBA preferred).

Physical Requirements

Primary functions require sufficient physical ability and mobility to work in an office setting including verbally communicating, seeing and hearing to exchange information and fine coordination including use of a computer keyboard.  Daily physical functions may include standing, sitting and walking for prolonged periods of time and occasionally stooping, bending, kneeling, crouching, reaching, and twisting.  The employee may engage in lifting, carrying, pushing, and pulling light to moderate amounts of weight up to 25 pounds.  The position also requires the operation of office equipment requiring repetitive hand movement.